by Contributing Author | May 3, 2019 | Education, Opinion
How many times have you heard pet owners scold their dog in an angry voice? “Bad dog, what have you done?” Most often than not, the dog, taking its cue from the tone of the voice, manages to look guilty. Dogs are great in this; they do look like they’re genuinely...
by Guest Author | Jan 19, 2018 | Opinion, Sports
It’s getting close to biking season, in fact, we have already had a few good riding days already here in Boise. Today, our guest post talks about what you should do in the unfortunate event of a bicycle accident. Disclaimer: the material presented in the article...
by Troy Lambert | May 3, 2017 | Advice for Authors, Opinion
There are a variety of audiences for various types of writing. In order to sell your content, you need to identify the audience that will engage with and share your work. The ten writing tips below will help you to determine your target audience. Define your target...
by Troy Lambert | Apr 20, 2017 | Business Advice, Opinion
Brands are increasingly abandoning ad agencies or acquiring them and forming in-house marketing and content creation departments in the name of efficiency and speed. Pepsi is no exception. At last year’s Cannes Lions Festival, president Brad Jakeman energetically...
by Troy Lambert | Apr 14, 2017 | Advice for Authors, Authorpreneur, Business Advice, Opinion
So many writers never reach even this point in production, or worse, they skip it. They get stuck on writing and never finish. But if you are among the lucky few who finish a story, you must move on to editing. This post is titled self-editing, but before we even get...
by Troy Lambert | Mar 27, 2017 | Advice for Authors, Opinion, Writing as a Business Series
We ended the last post on a cliffhanger, something you should always do to yourself. I mean, it is great advice to write some words. If you are going to have a writing based product to sell, you need to have something written. However, the first step in production is...
