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Tag: Web Design

5 Ways To Build Trust With Your Company Website

In order to attract customers, you need to win over their trust. Whilst you may be able to rely on a smile and a smart suit in person, you can’t rely on these tricks online and must use other tactics to put customers at ease. Here are a few ways in which you can create a sense of credibility using your website.

Get your website professionally designed

To instill trust, your website needs to look professional. Nowadays its easier than ever to create a website oneself for free without coding knowledge thanks to the likes of WordPress – whilst it’s possible to create professional-looking websites using this platform, it’s easy to create something amateurish if you haven’t got a good eye for UI design. Letting a professional web designer take over will ensure that your website creates a good impression.

Provide testimonials

Testimonials can be effective at winning over consumers’ trust. They give proof of other customers’ satisfaction, showing that you can deliver on your promises. You can dedicate an entire page to testimonials or you can display a few on your homepage. It’s possible to add a tool that allows clients themselves to submit testimonials – you can then choose to publish these testimonials if you’re happy with them.

Display qualification and award badges

Got any qualifications? Won any business awards? These can be worth showing off about on your site. A great way to do this is to display badges on your homepage, which may be obtained by contacting the course administrator that gave you the qualification or the award panel that gave you the award. Proof of qualifications will tell people that you’re educated and know what you’re doing, whilst awards will show proof of endorsement by professional bodies.

Write a personal bio

A personal bio such as this one by Peter DiTomasso can be great for connecting people on a human level. It allows you to talk about yourself and your own achievements rather than presenting yourself as a faceless business. Make sure to keep only the most relevant information in this bio. This could be displayed on your homepage or on a separate page.

Offer advice through blog posts

Blogging is a great way to build credibility. Blog posts can be used to give advice to clients or advice to fellow business owners. They allow you to show off your expertise and help solve people’s problems. Blogging can have other purposes too – it can be used to improve your SEO by incorporating keywords and it can help to keep your website consistently fresh with new content. Many business owners set up a separate page for their blog roll. Make sure that content is relevant to your business.

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Why Your Site Gets No Leads

You’ve prepared the perfect business plan before quitting your job to start an independent business. Your market research is unequivocal; you know your services are in high demand. You’ve identified your audience, and you even know the demographics like the back of your hand. You’re far better prepared than most independent professionals. You’ve invested time and money in developing your way into the market.

So, if there’s one mystery you can’t explain is why your website isn’t driving any lead. After all, you know that your target audience needs someone just like you. You’ve set the bait online long ago, and still, nobody has gotten in touch. If the situation sounds familiar, there’s one crucial question you need to tackle before giving up: What is wrong with your website?

It lacks branding consistency

When you launch your business, you need to create a business image, aka a brand to differentiate your activities from your competitors. Your brand acts as your business identity. If you’ve found a contractor to create a logo, you need to understand that your logo is only one element of your brand. There is more than one factor to consider to create a consistent brand experience for your online visitors. Indeed, keeping the same logo throughout the website is an obvious strategy. But have you considered your color scheme and your style across your platforms? While it’s easy to maintain the same identity for content pages that are created at the same time, you need to ensure that your social media posts and blog articles – which are a continual work in progress – stay faithful to the brand. You might find it helpful to write style guidelines, which you can refer to when you’re working on future content pieces.  

It’s not built to convert

Your website serves one specific purpose; it needs to generate prospects – who can then become clients. Consequently, your site needs to be focused on designed a conversion path to accompany and encourage visitors to get in touch or perform a positive action. However, without the expertise of conversion specialists, such as a CRO agency, it can be difficult to define the appropriate converting funnel. Conversion experts can help you to not only gain a better understanding of your metrics but also transform the design to match your business priorities. When the page isn’t built to take visitors to the next step, your site becomes pointless.   

Ain’t nobody got time for that

A site that takes ages to load isn’t doing you or your visitors any favor. The average attention span online is shorter than a goldfish’s, meaning that is your site can’t load within a handful of seconds; most visitors are going to drop off. When it comes to websites, slow and steady never win the race. Unfortunately, the abundance of DIY platforms and tutorials has given the uneducated amateur access to content management systems, leading to costly mistakes. As a rule of the thumb, a large volume of unoptimized images can slow down your site. Additionally, adding tracking codes in JS can lead to incorrect implementations, which can also affect loading time.

A site that doesn’t convert is too quickly criticized for its content quality. In reality, nobody cares about your content if the site struggles with brand consistency, conversion paths, and loading time. In short, check the site health before you evaluate your content.

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Web Photography: Why Great Pictures Are Insanely Important for Your Website

With so many different tasks to handle on a daily basis, it’s easy to forget the importance of great photography on your website.

Sure, stock photo libraries make it easy to find compelling photos for your site, and whatever you can’t find in a library, you can probably just shoot yourself, right?

Chances are, you don’t have the time, equipment, or experience to produce great photography on your own, and there’s a laundry list of reasons why the important and often overlooked step of photography needs to be addressed.

Today, we’ll tackle the importance of great pictures for website use, and why it’s easier than you may think to get started today.

Visual Content Marketing

Visual content marketing refers to all of the visual elements of your site. This includes graphics, photographs and any other visual elements that are part of your site.

Creating synergy between the different visual elements on a page are important ways for you to create lasting brand imagining, but it’s also important for another reason: the human brain.

In the 21st century, we’re bombarded with so much information that it’s often impossible to recall the things we learn on a daily basis. It’s estimated we only remember about 10% of what we read in text. But, when a photograph or visual accompanies that text, we’re able to remember 65%.

Focusing on visual content marketing not only helps create a lasting brand image; it also makes it easier for people to recall the information they saw on your site.

What Photography Means for SEO

Another critically important reason for you to have great pictures for website use is the SEO implications.

Great photography compels people to stick around your website longer. This signals Google that you’re providing a great user experience on your website, which in turn gives you an organic boost in search.

Hook Agency – Minneapolis SEO experts, use quality photography to improve their customer’s websites, search position, and user experience. Whether you’re an SEO newbie, or a seasoned pro, employing quality pictures for website use is a great way to impact your site’s SEO.

Consumer Trust

While this is especially important for businesses that sell physical products, everyone can earn a lesson in consumer trust when it comes to website photography.

A recent consumer survey discovered that a whopping 94% of survey participants consider image quality important in their product buying decisions.

That means that poorer quality images don’t inspire the same level of consumer trust that high-quality ones do.

Keep in mind that everything, from your products to your copy to your photography, has a profound impact on how consumers view your business. If higher quality images are going to inspire more consumer trust, it’s in your best interest to provide them.

Quality Photos Make Your Job Easier

Unless you have a photography or design background yourself, it’s easy to overlook the small details that go into what makes a good photo objectively good.

Things like the composition, cropping, and orientation of a photo have a major impact on the overall look of your site.

Working with a professional photographer helps to ensure that each element of the photograph is well composed and that the behind the scenes stuff like orientation and cropping is all designed to fit your website’s aesthetic seamlessly.

Nothing can derail an otherwise good website like poorly matched photography that’s warped, poorly cropped, or squished to fit the frame. Most importantly, these design and composition tasks are things your photographer will take care of for you, so you won’t have to worry about them at all.

Copyright Concerns

Perhaps the most compelling reason to own all the photography on your website is concerns over copyright.

Anyone who has tried to get by with photos they scraped together off the web can tell you; copyright law is comprehensive and difficult to understand. Even some fair use images come with requirements and concessions that makes understanding how you can and can’t use them difficult.

By having your photographs taken professionally, you’ll never run into the copyright issues that are common when using other people’s photographs, and you’ll have the peace of mind that comes with knowing every aspect of your site belongs to you.

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A Shopping Cart is a Crucial Element of Your Business Website

If you want to succeed in business, you need to make use of the proper tools. This means that you will need to have a fully modern and professional business website. This site will need to come complete with all of the latest e-commerce software features. These should include a web store and shopping cart.

Why Do You Need E-Commerce Software for Your Business Website?

E-commerce software is the means by which you will be able to use the world wide web to sell goods directly to your customers. Your web store and shopping cart will give customers the ability to order goods from you while also putting money in your bank account. Instead of waiting weeks for a check to clear, you can pocket the money immediately.

Meanwhile, your customers will appreciate the instant service that they receive. Their orders can be shipped almost immediately after they are received. This cuts out a great deal of the order filling process that used to be the standard in the industry.

Why is it Important to Be Up to Date on Your Software?

There are many reasons why your official business website should always include the most up to date shopping cart ecommerce software. For one, you need to assure your visitors that your site is secure and safe for them to shop on. The “https” prefix in your site URL will assure them of the fully secured nature of your e-commerce features.

By adhering to the modern standards of e-commerce software, you will gain the credibility that you need to be taken seriously as a member of your industry. Meanwhile, you will also be able to take advantage of new developments in this area that will allow you to sell your goods through your website in a quick, safe, and efficient manner.

You Can Hire an Industry Expert to Handle Your Website Design

One of the best things you can do as a business owner is to hire an expert to handle the design of your website. When you hire a web design pro to build your site, you gain valuable advice and assistance. You will soon have a site that will be bigger, better, and more attractive than any of your competitors’ properties.

The sooner you hire a web design expert to build your business website, the better. This is one area in which you need to be on the ball at all times. Getting your site on the web should be a matter of the highest priority. This means making sure in advance that the site you build will represent your business in the most attractive manner.

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Step-by-Step Guide: Building A Small Business Website

Establishing and maintaining an online presence is a necessity of running a business in the 21st century. Without a website, your business is next to invisible to about 3 billion potential customers. That’s a lot of people that could be using your services, if only they had a way of finding out about you online. Fortunately, developing a website for every conceivable need has never been easier than it is today. It is not an exaggeration to say that you can have a website up and running in a just a few clicks, provided you took the necessary preparations.

That being said, building a website from scratch can be difficult if you have no clue where to start. To bring you up to speed on what making a website entails in practical terms, we have made a concise step-by-step guide for you to read.

1. Determine the Purpose of Your Website

Think of your website as a storefront. It’s the first thing your customers are going to see before deciding whether to conduct business with your company. And in order to design a proper one, you first need to answer two basic questions: 1.) What is your main line of work? and 2) Who is your intended audience? Having a clear answer to these questions is a necessary preparatory step for figuring what kind of website is appropriate for your specific business needs. Always keep this information in mind when making practical design decisions, which we will be talking about in the rest of this guide.

2. Decide Which Tools to Use

Now that you have an idea on the purpose of your website, it’s time to dig in into the technical details. The first thing to consider is whether you want to build everything from scratch, or use a website builder service. The first option at the very least involves using HTML, CSS and JavaScript, the three cornerstone web technologies. Going this route means you are either proficient in coding, or are willing to hire a professional, which might be too expensive for smaller businesses. The alternative is to use a website builder service, which offers more user-friendly design interfaces, built-in themes and a host of customization options for every need. Be sure to look into different website builder options to find the optimal one for your particular needs, if you decide to go with this route.

3. Choose and Implement the Right Design

Whether you are using pre-built tools, or doing everything yourself, the next step is to figure out what your website is going to look like. Start by making or choosing a template, then keep adding the necessary elements such as menus, buttons, navigation bars, social network plugins, etc. Make sure that everything fits together both aesthetically and functionally. Each element of a website should be designed in such a way to draw attention to the service your business is providing. Keep in mind that mobile browsing is now the dominant way of surfing the web, so optimizing your website for portable devices according to principles of responsive web design is no longer optional. If you feel your design still has room for improvement, consider hiring a professional web designer to give it an extra touch of class at the end.

4. Add Relevant Content

Once you are satisfied with the general look and feel of the website, the next step is to populate it with content. This involves text, images, video, custom illustrations, etc. The goal is to make sure that visitors can find the information they need in order to decide whether or not to use your services, starting from your landing page. Quality content is ultimately what determines the fate of your website. A poorly designed website might turn-off a lot of visitors, but one lacking in relevant content will appeal to no one.

5. Optimize for Marketing

Marketing optimization is something you should take into account during each step of the process of building the website. That being said, once you have your design and content in place, it becomes possible to further fine-tune your website for maximum impact and discoverability. Site design involving bright contrasting colors, asymmetrical layouts, and bold typography is predicted to be popular in the coming years. As for content, optimizing your search engine rank through tactical keyword usage and link-building is something every business needs to do in order to stay ahead of the competition. Before settling on SEO strategy, take some time to get acquainted with coming SEO trends. Keeping up to date with what’s hot in the world of digital marketing is a key step in future-proofing your website.

Conclusion

Building a professional-looking website used to be something only big companies could afford. In recent years however, the availability of powerful consumer-grade tools has allowed smaller businesses to compete on equal footing. By following the steps we have outlined, you will be well on your way in staking your claim in the digital frontier.

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7 Tips For Redesigning Your Website

The time has finally come to say goodbye to our baby and bring our old site into the modern age. This is never an easy task as sites usually require to be rebuilt from the ground up but in today’s ever-shifting marketplace – it has become a necessity. Implementing a new design usually requires quite a bit of handiwork before the actual site comes to life, this is the perfect time to consider the dos and don’ts of today and work in accordance with various norms to provide users with the best site possible.

1. Tone it down

First and foremost, tone it down. Gone are the days of bombarding users with images, popups, invasive fonts and so on. The dominating practice of today is the sleek and simple approach, giving users exactly what they asked for while everything else is out of focus in the background. Backlinks, ads, related products; all of these take a backseat to the product which should be the focus of the page and have all necessary information available close by.

2. Let it die

Sometimes it can be hard to let go, this is something we’ve put our hearts and souls into over the last couple of months, years even. While this is natural, it is important to keep an open mind and keep looking forward. Emotional attachment is natural, we’ve developed the same kind of attachment to a piece of pottery we drink coffee from each morning for pity’s sake, there’s no shame in it. However, it is important to cut ties and let the site evolve as we have – as people, as a company.

3. Think from the user’s perspective

A key point to keep in mind is that the users won’t be looking for the same kind of experience as the employees working on the site. Whatever we might think is important, in a vast majority of cases, our user base will put priority on completely different aspects of the site. Get rid of any unnecessary complications and information that could take up screen space, the UI needs to be repeatable to an extent that it is predictable, making navigation a breeze.

4. Big Brother it

Although Mr. Orwell didn’t probably have this in mind, we should take a few pointers from his book. It is important to keep a close eye on our visitors and users and jotting down what they like and do not like, what their time spent on each specific page is and what turned them off. By doing this, we can determine the best course of action to proactively improve the user experience and site design to better suit their needs.

5. Don’t oversaturate your user base

Although dishing out content is the recommended course of action, keep in mind that it is a fine line between making interesting content and swarming the user with flak. There is nothing more off-putting than being overwhelmed with information you never asked for, especially if it’s being presented aggressively on a site. This goes in line with thinking from the user’s perspective, if you’re visiting a page to buy object A, you rarely want to have to go through ads for objects B through Z before getting to the checkout page.

6. Tread carefully

All in all, building a site is like building a wall, you kind of need to know what you’re doing. Most businesses usually look for affordable solutions when building a website or redesigning a new one. The problem with that is that corner-cutting on business websites creation can lead to revenue loss for some of them. If unsure what to expect, be sure to take a look at professional pages done by firms like Nirmal Website Design, they have struck a nice balance between quality and affordability. This blend is exactly what every site redesign should encompass.

7. Figure out what customers want

At the end of the day, we come to the exciting world of analytics. Seriously though, as boring as the concept might seem, analytics are the best way for site owners to see the fruits of their labor and gather intel about everything from what sells to what draws the most attention, even taking into account what took the most time to load and what offers got taken up immediately. This will provide a baseline for future endeavors, and will help keep us fresh and on our toes.

The gist

Redesigning a website is essentially the rebranding of a company’s online presence. It is a chance to reinvent the company’s image from the ground up and attempt a different, preferably better, approach to building a presence online. Although the journey may be long and hard, we will always come out for the better. Change rarely comes easily and it rarely presents itself without pain, but it is a crucial part of life – and as such, must be embraced.

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