by Troy Lambert | May 1, 2013 | Advice for Authors
What Authors (and others) Can Learn About Marketing from the Achievers and George Takei Part 2: Make the Connection In part one of this series we introduced The Achievers and George Takei, two completely different types of internet phenomena. We looked at their core...
by Troy Lambert | Apr 10, 2013 | Advice for Authors
What Authors (and others) Can Learn About Marketing from the Achievers and George Takei Part 1: Your Core Audience How does a star of a television program that aired in the late 1960’s rise in social media to have 3.8 million followers, sell out a musical performed at...