GUEST POST: SEO vs. PPC: Why Not Both?

When faced with this marketing dilemma, many people evoke visions of two opposing forces clashing on the digital battlefield. Yet, these notions about the great divide are overblown at best. Strong organic search pays dividends for marketing and branding and improves the bottom line; then again, PPC also has some unique benefits to offer. So, […]

7 Benefits of a PPC Campaign for Your Business

Even though a lot of people dismiss all but organic ways of gaining traffic to your website, this is definitely not the only way you can go on about your marketing. Sure, some compare PPC (pay-per-click) to buying visits but what’s so bad about it. First of all, keep in mind that every single method […]