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Tag: customer service

Learning How To Target Potential Customers Effectively

You should already understand the importance of pinpointing your target market if you want to create a profitable company. Of course, this is only the first step to creating a strong business strategy. You might know which portion of the marketplace you’re trying to target, but your competitors might still beat you to the mark every single time. What does it take to win over consumers? These suggestions might help you to start learning how to target potential customers effectively.

Carry out extensive research.

The important thing to remember is that your business could target a very broad portion of the market if it wanted to do so. But it’ll probably have its sights set on a very particular group of people if it wants to grow successfully. This is the target market, and it might grow over time as your company expands and becomes more ambitious. For now, however, you need to have a very specific and narrow idea of who you’re trying to reach. Are you marketing your services to particular demographics (e.g. younger people, people in a certain location, and so on)? It’s important to know the distinction between demographics and target markets, even if the two are linked. Your target market is comprised of many different demographics, and you might have to target them all in different ways.

Once you know which portion of the market you’re trying to reach, you need to carry out extensive research to start understanding your target market. Paying attention to your competitors is important too, of course, but your goal is to become a trend-setter rather than a copycat. If you can get to know your target market, then you can start to deliver services which are new and exciting. You can get ahead of the competition by delivering services that fill gaps in the market. You have to figure out which problems face the marketplace so you can differentiate yourself from your rivals. If you want to learn how to target potential customers effectively, then you have to figure out exactly what they need. Talking to them will usually give you the answers you want.

Develop an honest and reliable brand.

A great way to target potential customers effectively is to develop an honest and relatable brand. This will show your target market that your business is reliable, and that’s a key part of winning them over. Loyal customer bases only form when they feel they can trust a company in the long run. That can be achieved by pushing the human sides of your brand. For instance, you should own up to mistakes. Everybody makes them, and businesses make plenty of them. But the best way to maintain a good reputation is to be honest about the things you get wrong. Otherwise, you’ll inadvertently end up damaging your reputation because people will feel as if you’re trying to cover up your wrongdoings.

You need to define your brand. You might deliver high-quality products and services to your customers, and that’ll certainly make them happy, but how do you stand out from the competition? What’s going to stop your customers from jumping ship and buying high-quality goods from one of your competitors? Your identity needs to be unique. You need to offer something more. Perhaps you could donate some of your profits to charity; you could even ask your customers to recommend certain charities which mean something to them. That would show your intended demographic how much you value them. You might also want to run your company sustainably. This would show the target market that you care about the planet.

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Create an ad campaign across all social networks.

Social media is a powerful tool in the modern world of marketing, but so many businesses misunderstand how social networks can benefit them. Don’t plaster adverts all over your Twitter or Instagrams pages. That isn’t the way to engage with people. You need to make an impact on your target market. If you want to be relevant, then pay attention to trending topics. Talk to your customers on social media too. As we mentioned earlier, this can be a very beneficial research strategy, but it can also help to create stronger relationships with your clients. Make sure you answer questions instantly and link to relevant articles. Don’t just spout out adverts incessantly. If you create good online content, then you’ll be advertising your entire brand well.

Create a better team.

If you want to target potential customers effectively, then you should also create a better team. After all, the better the customer service, the better your reputation will be. And that’ll help to attract new customers in the future. But a better team starts with a better leader. You have to guide your employees well. Give rewards to hard workers so the entire team is encouraged to be more productive. You might also want to consider studying for Aston’s MBA degree. This would give you business and management skills which could help you to lead your team more effectively. Don’t underestimate the importance of leadership when it comes to creating a better team and, as a result, a better reputation for your company. That’s how you’ll target potential customers effectively.

Develop a loyal customer base.

Treating your customers well is one of the simplest ways to develop loyal relationships with them. They say loyalty can’t be bought, but it depends on how you define that statement. You could email your customers with discounts and other deals as a way of thanking them for sticking by you. This will make a big impact on them because it’ll show that you truly appreciate their custom. Obviously, delivering a fantastic level of customer service will help too. Consumers appreciate businesses that appreciate them.

If you really want to give customers an incentive to keep returning to your company for its products and services, then you might want to start a loyalty points scheme. You could give clients points for every single purchase they make. Those points could then be used as currency to purchase things in your store. In a sense, you’d be offering freebies to your loyal customers. They might consider choosing one of your competitors in the future, but the promise of points and gifts in the future will keep them coming back to your store.


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s It Time To Make The Sale? Top Tips To Embrace Each Opportunity

When you start your own business, it can often be a great thing for you personally as well as in the business world. There is no doubt that it is overwhelming to step out into the world of business with your idea, but once you get into the swing of things, work on your business plan, you can start to make it your reality and feel proud of yourself for what you have achieved. One of the biggest factors is making the sales and keeping the business going, so here are some of the top tips to help you embrace every opportunity.

Sales management

Sometimes managing the sale can be a lot harder than you think. Customers want to feel valued and special, and that just isn’t through the sale process, but also at the beginning when they are just making that first initial inquiry. So it might be worth considering your sales collateral management system that you have in place. Doing this can help you stay on the course of the sale process and for you to manage it effectively. Managing the expectations of your business and also the customer at the same time, allowing you a smooth process for all involved.

Prospecting and making it happen

Prospecting can be a great way to boost your sales opportunities and to make it happen for your business. Some people can find prospecting a little off-putting, but a general sales call out using an email option can be effective when done right. These people that you are prospecting are not going to be complete strangers to your business, they may have already made an inquiry and just not got to the point of ordering a service or product. This is where you can come in and maximize the opportunity that is there.

Keeping in touch with the customers

Keeping in touch with customers can seem like it should be a normal part of your day, but actually people can fail to do this successful. Customers want to feel valued, we have already mentioned this imp[octant point, and you can make them feel this way by keeping in regular contact with them/. From the start of the sales process right through to the end. This is also an excellent way to gain some repeats customer if your product or service allows for it. The regular contact after the sale could entice the customers to come back and order again and again.

Thinking outside of the box when it comes to making the deal

Finally, it is always going to be a good idea to think outside of the box when it comes to making the deal. Often doing so can mean that you may need to stack up a deal or present the figures in a different way. Some people like to physically see their savings, others like to know what the bottom line is. This can be especially important for purchases of a bigger item that costs a lot more. It is more of a considered spur chase which therefore may need you to present things in a different way.

Let’s hope this has given you some idea on how you can embrace every sales opportunity that you have.


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6 Effective Ways to Control Your Beverage Costs

Beverages, both alcoholic and non-alcoholic, can eat up a substantial portion of your monthly budget for your restaurant or bar food services. They are one of the supplies that are difficult to control in terms of costs as well. This is because possible inadequate pricing, spills and waste, and over-pouring make it hard to control the expenses that come with serving beverages. 

If you own a restaurant, bar or café, below are several tips shared by leading beverage wholesalers to help you control your beverage costs and increase your profits:

1.   Order beverages in bulk

If you always sell the same beverages, order them in bulk. Distributors always aim to sell more products so they are likely to offer buy-in-bulk promos and discounts. 

Through these special deals, you will save money on your purchases. This is a good start to keeping your beverage costs down; since you pay less for the product, your beverage cost percentage will be lower as well.

2.   Price your beverages carefully

Whether you are about to open your business soon or you’re thinking of updating your menu, when you start pricing your beverages, think about competition and profitability.

Keep in mind that if your drinks are too expensive, you will drive away customers and have difficulty attracting new ones. But if your drinks are too cheap, you will end up losing money and possibly going out of business.

To correctly price your drinks, compute your current beverage cost and compare it to the industry standard of 25 to 30%. If your average beverage costs are near or within the range, your drinks are reasonably priced.

However, you will likely see a variation in beverage cost across the products you have due to other factors such as your location and client base, so consider them as well.

3.   Be consistent with your serving sizes

In case you serve fruit juices, sodas, and other types of beverages by the glass, make sure your staff pours the right amount for every order.

Using the same glassware for these products will allow the staff to be consistent with the beverage serving size. In case your current glassware comes in different sizes, it would be best to stick to only two or three types. By doing so, the staff won’t be confused by the serving sizes. 

Being consistent with the serving sizes also helps with customer satisfaction, similar to following the same portions by weight for serving steaks.

4.   Conduct regular inventory

As a business owner, keep in mind that you won’t be able to use any money you spend on your inventory towards other expenses. You, therefore, need to keep track of how many and the variety of products you have. By doing so, you will avoid overstocking or understocking, and you will be sure that you always enough of the products that actually sell.

In addition, by conducting regular inventory, you will immediately be aware of any product losses and take the necessary steps to prevent this from occurring again.

For food and beverage business owners, it is highly recommended that you conduct an inventory at least every two weeks.

5.   Share the results of your inventory with your staff

Every time you complete your inventory, set a meeting with all your employees and share the data with them. However, make sure you do this in a non-threatening or non-confrontational way.

Your goal for sharing the information with them should be to educate them and get their suggestions for finding ways to reduce waste and control beverage costs.

6.   Instruct your staff to record spills and complimentary drinks

Complimentary and spilled drinks increase your beverage costs. It can be hard to avoid these circumstances since your staff will accidentally spill drinks from time to time. They will give occasional free drinks to loyal patrons as well.

Aside from instructing your employees to be more careful when pouring and serving drinks, tell them to record these instances. Instruct them to keep a record or note of all the complimentary drinks they give out in the POS. When there are records of these, you will be able to keep track of what percentage of product loss goes into such.

Lastly, to control your beverage costs, give your employees a limit of how many free drinks they can give out. Make sure you monitor the total amount spent on free drinks each month as well. By doing this, you will see when your expenses on complimentary drinks are getting too high and take the necessary actions to reduce them.

As a final tip, hiring experienced and trustworthy employees will also help you keep beverage costs to a minimum. So the next time you hire new workers, make sure you go the whole screening and recruitment process and select only the most qualified candidates.


Jad Asaad is the Marketing Manager at Horeca Trade LLC with more than eight years of experience in digital, online and offline marketing. He started his career in Beirut working in a creative agency and then moved to Dubai to further expand his career. He created and implemented award-winning high-impact digital and offline marketing campaigns that consistently generated revenue streams and improved performance in targeted segments.

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Innovative Ideas to Help You Start a Successful Reseller Hosting Company

With the Net becoming a major source of direct and indirect income, web hosting is an integral part of the Web’s economic potential. As an aspiring entrepreneur, you can take advantage of the opportunities that reseller hosting plans offer and cement your place as a savvy and successful online investor. This option allows you to venture into this industry without needing to invest heavy fortunes and possess extensive online experience.

But what is the guarantee that your baby investment will succeed? Are there any ideas that can inspire you to success? To get the answers to these critical questions, remain with this post up to end.

Choose Appropriate Hosting Plans

Since you are a new player on the pitch, you should select your packages carefully. The key to succeeding here is differentiating your web hosting packages. You can distinguish and make your packages more attractive by punctuating them with freebies and other free add-ons.

Price Your Packages Properly

As a new entrant in the field, you should price your packages properly and objectively. Make sure that your pricing will enable you to gain and retain customers, give you enough profits to break even, and suit your clients’ financial level. At this level, you can use entry pricing strategies that will bring in new buyers and adjust them later on as you solidify your footing in the market.

Support Your Customers

Supporting your customers is a decisive duty you have to fulfill if you want your hosting business to go far. Whether they need support to overcome some difficulty, they need answers to their questions, or they want to vent out their dissatisfaction, you have no other option but to listen to them. For a startup you want to grow into a giant, you should establish a 24/7 customer support system that listens to your clients and takes in their suggestions.

If you put yourself in the shoes of your clients, how would you feel when you see a company implementing a beneficial change you suggested to them? To succeed in your customer support, you should listen sympathetically and patiently to everything your customers are raising. In addition, you need to respond swiftly to their queries so that they do not remain stranded. Don’t forget to be truthful with your customers especially when you are in the wrong. Just be honest enough to apologize rather than struggle to win an argument and then lose the customer.

To fortify your customer support, you should diversify your customer response options. It is necessary to have online live chats, email responses, and a fixed landline where customers can call and get personalized attention. If you want to win the hearts of your new clients, it is better to avoid answering machines because they give clients a “cold” response. When a customer calls and finds a human being on the other side of the line, they get encouraged to speak out their needs because they know a caring human is listening to them.

Install an SSL certificate

Since you are operating in an online environment, security is a paramount consideration. You should create a secure environment for your customers to operate and trust your system. A secure environment is not just good for the safety of your customers, but for your own business safety too. By making your clients feel secure, you will give them another valid reason to remain within your clientele, and this will translate into sustained sales.

One of the ways of enhancing the security of your business website is using an SSL Certificate on your server-side such as Wildcard SSL Certificate. An SSL certificate will keep your customers’ sensitive information such as identity, credit cards, and addresses safe from theft and intrusion by hackers, same as a Wildcard Certificate secure unlimited sub domains under the single domain. You can easily choose any cheapest wildcard SSL certificate from a reseller to avoid any security breach on your website. But it is recommended to compare the Wildcard SSL Certificate price & features like issuance time & warranty before purchasing. With all these feature & benefits in place, you will not suffer massive customer defections that can ruin your young business at this critical stage of formation.

Promote Your Business

To excel in your new web hosting venture, you have to think of and implement practical ways of promoting your new business. As an online startup, discounts that are punctuated by quality products and service are a great way of getting into the hearts of your incoming clients and retaining them. By so doing, you set a platform for them to buy more, not to mention that such clients will find it a duty to tell their friends and family members about your offers. You can also schedule your promotional discounts at the end of the month, special festivals such as Christmas, and New Year celebrations when the spending craze is at its peak.

Besides discounts, you ought to advertise your brand in both online and offline media. For instance, you can harness and optimize the immense marketing power that various social networks provide. You can optimize You Tube, Facebook, LinkedIn, Instagram, and Twitter to get and remain in touch with your clients. Moreover, blogs related to your hosting business are great platforms where you can promote and build your brand.

Satisfy your customers

If you want your reseller hosting venture to succeed, you should put the satisfaction of your customers at the center of all your operations. The reason is that satisfaction is the only thing that will keep your customer coming back to your shop. If you do not satisfy them, then be sure they will tolerate your services and products as long as they have not landed a better option. Therefore, you ought to attend to their needs as a matter of life against death for you to remain in business. You have to create a system of transparency and empathy so that you can listen to your customers and answer their questions satisfactorily. This way, you will not just have customers, but you will also transform them into permanent “customers” who will stand by your side as you grow your business to the next level of success and stability.


Success in any business venture requires you to fly with birds of a feather. If you want your reseller hosting business to excel and become a permanent success, it is necessary to surround yourself with like-minded business ventures. You can meet other entrepreneurs in places such as registers, online forums, and IT companies and create more customers. By building such strategic networks, you will be in an advantageous position to build your reputation and sharpen your acumen in the reseller hosting industry by learning from others. In addition, your like-minded networks will enable you to form strategic synergies that will bolster your position in the market.

Parting shot

Reselling web hosting packages is one of the most lucrative ways of engaging in the web hosting business since you do not need any experience or heavy investment. However, you have to pay attention to other areas of your investment if you want to succeed in the long-term. If you can implement the ideas we have discussed in this post, such as the installation of a cheap SSL Certificate and satisfying your customers, you are set to excel. In addition, prioritizing customer support will lead to the retaining and expansion of your customer base. We believe that if you pay attention to the success tips and ideas we have discussed in this post, you can book yourself a ticket to guaranteed success. We hope that you will optimize them and make your new reseller hosting venture a lasting success.

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GUSET POST: Impact of Social Media on Business

Most entrepreneurs and small companies wonder how to generate greater impact on their audience and how to reach potential customers that may be outside their local area. Social media can offer a great way to get in touch with them and benefit from the possible feedback and communication that is activated through these channels.

There are clear benefits that can be achieved through the creation of pages, blogs, and events you can share on social media networks. Here are some aspects that must be considered when starting to work with social media.

Increased traffic to Your Website

This is one of the main benefits of investing time, money and effort into the social media platform of your business. Increasing exposure means more visibility; it means getting more views and more people to try your products and services. As simple as this, if your business does not have a window nobody will ever see what you have to offer, social media is a window to the world, not only to your local street.

There are several ways to increase the traffic to your site. Twitter, for instance, is excellent to share content using short and provocative texts that get the reader’s attention, so they are inspired to check out your quality content. Remember that adding quality content is the first requirement for successful social media investment. The audience that is attracted to your content is always looking for uniqueness, creativity, and updated information. Make sure you offer it, and they will surely return.

Enhanced Relationship with Customers

Pages, forums, groups, and events give the opportunity to people to contact you more often. Customers have valuable insights that can be easily shared through a comment section or a video response. You can also offer great customer support if your clients feel they can reach you and have you listen to their concerns, complaints, and comments.

It can be a little fuzzy at the beginning; from the various sources of connection between you and your clients that are available right now, you have to choose the one that suits your business better. If you do not know how to start a blog or how to run a customer support page, there are teams of experts always willing to give you a hand.

Lead Generation

As the business grows and gets involved in social media, leads can also grow about 50% faster when compared to not using social media at all. Remember that it is not only about getting names and phone numbers; leads have to be interested in what you are doing. Good quality leads are engaged in what you do and have a need for what you offer.

Measuring Social Media ROI

Once the social media machinery has been set into motion, it is necessary to measure how effective it is. It can be a little difficult to measure ROI (Return on Investment) because there is no direct button to calculate this. There are, however, certain tools that allow the media team to calculate how people are interacting with the resources given. Campaigns need to engage the audience and make them like, comment and follow directions so as to be considered successful.

Negative Customer Reviews

It is a very simple equation, the more visible and reachable your business is the more exposed and vulnerable to negative reviews is going to be. Negative reviews are many times visible to other customers that may be using and interacting with your pages and websites, this can be potentially harmful if not treated carefully.

Complaints and comments have to be read and answered, most of the times customers just want to be heard and to feel their opinions are taken into account. Make sure to channel their voices so as to control the impact they may have on the rest of the audience.

Daily Monitoring

Having a site, page or app needs special and daily monitoring for all the interactions that are going to occur. One of the characteristics of this new and modern era of communication is that everything happens fast and people are used to having answers and results immediately. If the group of the company is left alone for a couple of days the next time you read the analytics, you’ll notice how interaction plummeted, and you may have lost a few members.

Several tools can make monitoring easier for you or your social media team. From Google Analytics to HootSuite, the options are varied and offer multiple ways of obtaining and interpreting the interaction of the people. Depending on the area that you want to tackle you may want to use one social media platform or another, Facebook may be great to share events, Pinterest if you want a more visual approach or LinkedIn for a business style vision.

Regardless of the social media platform that you prefer to use to approach your audience and potential clients, it is vital to remember that there must be a team in charge of monitoring and analyzing the behavior of the pages so as to understand how deep the impact of your business is.

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