Writing as a Business: Your Google Ranking

We’re going to skip ahead a little bit in this series to a marketing piece, primarily because I have received a lot of questions about it lately. So here is the deal: as a writer, you need to have your own website and blog, you need to post there regularly, and you need to deliberately […]

Why a Freelance Content Strategist Would Have Saved Pepsi

Brands are increasingly abandoning ad agencies or acquiring them and forming in-house marketing and content creation departments in the name of efficiency and speed. Pepsi is no exception. At last year’s Cannes Lions Festival, president Brad Jakeman energetically talked up its decision to form a new in-house content creation arm, Creators League Studio. “Instead of […]

5 Steps in Building A New Website

Typically, building a new website is something that, at least initially, you can do yourself. At some point, you will probably need at least a little help, unless you do this for a living. In which case, good for you. You can skip this post. But if you are an author or you just want […]