by Troy Lambert | Feb 7, 2021 | Advice for Authors, Writing as a Business, Writing as a Business Series
TL;DR Advertising ROI is a simple formula: determine the amount of money you earned from your sales (Number of sales x price of book) and then subtract the amount of money you spend on advertising that book. It gets a little more complex when you have more than...
by Troy Lambert | Oct 16, 2020 | Writing as a Business, Writing as a Business Series
I remember it well: February, Provo, Utah, at the Life, the Universe, and Everything conference. We were getting ready to leave, my requisite haul of friends’ books straining the straps of my backpack, my head full of things I’d learned over the past few days, and the...
by Troy Lambert | Oct 12, 2020 | Advice for Authors, Writing as a Business, Writing as a Business Series
Hi there, [insert your author name here]. Now that you have written a book and maybe even published it, it’s time to start marketing! Did that sentence make you nervous, or maybe even cringe? You’re not alone. The truth is, book marketing has a marketing problem. Most...
by Guest Author | Oct 9, 2020 | Writing as a Business, Writing as a Business Series
Our guest today is none other than Dave Chesson of Kindleprenuer, Publisher Rocket, and an all-around great guy. Read more about his bio and products below. But first, he shares with us the 5 Things Your Amazon Book Sales Page Should Have. Seasoned authors know that...
