by Troy Lambert | Jul 6, 2020 | Marketing, Paid Ads
It was 2009, and we all thought the “indie revolution” would be the death of the big publishers. Agents would be useless. Editors would all be freelancers. Small presses would take over the niches, offering better royalties, better contracts, and higher royalties. but...
by Troy Lambert | Jun 24, 2020 | Business, Marketing
One of the keys to writing as a business is running ads. But there is a very important key to doing so, and that is tracking sales and determining your ROI. Ideally, you want to run these ads in more than one place. But how do you track what happens once someone...
by Troy Lambert | Jan 30, 2020 | Business, Marketing
So what is Writing as a Business about, other than making a profit? The truth is, not much. After all, any business that doesn’t make a profit is pretty much doomed to failure. You can’t lose money forever, just like you wouldn’t keep going to work if your boss...
by Troy Lambert | Jan 28, 2020 | Marketing
Can you make a profit with BookBub ads? Sure you can, just like any other part of the writing business. But it takes work and dedication. You will have to invest both time and money. Here are some tips and tricks, and stuff I have found that works well. ...
by Troy Lambert | Aug 20, 2019 | Distribution, Marketing, Production
When it comes to writing as a business, there is no shortage of people telling you they will take your work from zero to hero with little or no effort on your part. There are companies that tell you they will handle everything from the cover to editing, publishing,...
by Troy Lambert | Jul 3, 2019 | Business, Distribution, Marketing
Often, writer’s don’t think much about things like web security, GDPR, and other things most businesses must, and do think about. There are two issues with that. The first is that if we are going to treat writing as a business, we have to think about these...
