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Advanced Amazon SEO Tactics You Need to Know

Amazon has made many businesses a lot of money. Its unprecedented growth has transformed the world of eCommerce.

And yet with all this, sellers are facing more competition than ever. It’s becoming increasingly difficult to get a product on page 1, let alone becoming the top-ranking product.

This is why we are writing this article. 

Here are some of the best Amazon SEO tactics you need to know to get your products further up the SERPs.

Become familiar with how Amazon ranks in the first place

Amazon’s product ranking system is controlled by an algorithm named A9. A9 uses simple keywords as the major part of their ranking criteria.

To quote them directly:

“Customers must be able to find your products before they can buy them, and searching is the primary way they can do that.

Customers search by entering keywords, which are matched against the information (title, description, and so on) that you provide for a product. 

Factors such as degree of text match, price, availability, selection, and sales history help determine where your product appears in a customer’s search results. 

By providing relevant and complete information for your product, you can increase your product’s visibility and sales.”

So, to rank a product on Amazon, the product listing must aim to meet each of these points.

Optimize the product title

If your product title is not optimized, you are going to be losing out on a lot of sales. The product title has a big impact in terms of rankings.

Titles must include product keywords, your brand name and a brief description eg the color and size.

Keywords are by far the most important aspect of a product title. They must relevant to the product, so it appears when searched for. If you have a few short and longtail keywords, use the primary keywords for the product title.

This is where keyword research and selection become very important. You should be using an Amazon tracking software that keeps an eye on how well a keyword performs for your product.

The best product listings have their most relevant keywords at the beginning of the title. This is because customers can quickly tell that your product is what they’re after and A9 likes relevant keywords in the title as early as possible.

The more that you can satisfy what A9 wants from a product listing, the better.

Optimise the product features and descriptions

Product features play a large role in conversions. This section should focus around what the product does, rather than how it benefits the customer from using it. You should be looking to use secondary keywords in the product features section.

Another thing you need to know is that the features must be written in bullet point form. This makes it far easier for a customer to scan through and read what the product does.

Now for the descriptions.

This is the section where you say why the customer should buy your product, describing all the benefits they will get from using it. Like the features, the description is also important in terms of increasing conversions. 

If possible, try and incorporate some high-quality images of the product. These should be different from the lead product images and focus on it being used.

If applicable, include a link back to your website in this section. From an SEO perspective, this affordable link building tactic (we say affordable, it’s free!) places a link in a very authoritative site, boosting rankings in Google at the same time.

Encourage product reviews

Amazon is very much aware that people will buy products that are favored by past purchasers.  Having great product reviews are key to getting your product higher in the rankings.

Reviews are essentially social proof that you have a good product. Amazon is looking for products that have a high number of reviews because they realize it will sell more, which makes them money.

Products that have both a high number of reviews and high ratings boost conversions. 

There are several ways you can get people to leave a review, the simplest being just by asking.

Once a sale has completed leave it at least a week for before following up with the customer to leave a review.

For newer Amazon seller stores, take a look at Amazon’s Early Reviewer Program.  This is a service provided by Amazon that is aimed at getting new products reviewed.

Amazon reaches out to a random number of customers who have bought the product and asks them if they would be interested in writing a review.  They will offer a small incentive to that customer in return.

Amazon will only contact customers that have an honest record when it comes to previous reviews.  You can be sure that their opinion will be genuine.

If you’re going to use other methods to encourage reviews, be sure to check Amazon’s Terms of Service beforehand.  The last thing you need is your account banned from selling activities, with little to no chance of successful appeals.

Back end search terms

The search terms section is only shown in the back-end of the listings. There is a lot of debate around this section, but honestly, it is something that does not need to be complicated.

Simply place your primary keywords in this section, entering only one keyword per line. 

Remember to not only input keywords people are searching, but change these if you find that, for example during your PPC campaign, some keywords convert a lot better than others. Always remember to mix the keywords up in the search terms. Do not just put the same thing but with connectors. It’s also worth considering using misspelled keywords here too. Mistakes can happen when typing so if your product has some words that can easily be entered incorrectly, include them here. This will improve the product’s visibility in search results.

Our guest author, Tom Buckland is the Founder of an organic marketing agency based in the UK. Specialising in increasing revenues on Amazon & Google, he’s the #1 ranked Amazon marketing consultant with & the owner of HQ SEO.

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The Evolution of Engagement Rings

The evolution of engagement rings has been quite extraordinary, we have been able to witness the rise and fall of some rings, as some styles and designs make their comeback well known! This year alone has seen diamond halo engagement rings and pear-shaped diamond rings become popular yet again, and it sure does help when well-known celebrities are seen supporting them! Engagement ring trends this year were expected, but it still doesn’t stop us all from falling in love with them anyway!

Now, choosing an engagement ring is a big deal – you present this after your significant other has accepted your proposal, so it needs to say something about them and evidently, they need to like it A LOT if they’re going to be wearing it for the rest of their life. Although it can be daunting, there is enough inspiration. out there for you to choose the perfect ring and if you’re into a bit of history, we’re going to have a look at how far engagement rings have really come!

The History

So, how were engagement rings first introduced? Who came up with the idea to give the person you love a ring? Ancient Egyptians believed that circles were symbols of eternity and therefore made it a tradition. Married couples exchanged rings made out of braided reeds and they were worn on the left-hand ring finger – this is because apparently, the finger has a vein that runs directly to the heart. This is named Vena Amoris, which is quite romantic, right?

Skip ahead a few years to the 2ndcentury B.C, this is when the ancient Romans started the tradition of betrothal rings in lieu of gifting the bridge money or a valuable possession or object. Although the ancient Egyptians appeared to be quite romantic when it came to love, the Romans were more focused on ownership. Diamond engagement rings didn’t actually become a thing until centuries later because they were a rarity. It’s known that a diamond engagement ring was first used in 1477!

Diamonds Are Forever

Let’s head on over to South Africa though – where diamonds were discovered in 1880, so relatively late compared to most countries. Cecil Rhodes founded a mining company, named DeBeers and within a decade they controlled 90% of the world’s diamond production! Because of their popularity and business, diamond engagement rings became nothing more than an ad campaign. In order to boost sales and grab the demand back for the expensive rings, they enlisted a New York ad agency.

Ever wonder where “diamonds are forever” came from? Thanks to N.W. Ayer & Son, they launched the ever so famous slogan which to this day is still as popular as ever. It was also known that men should spend 2 months salary on an engagement ring! 

We’d love to know what your budget is for an engagement though and which one are you to focus on more – color, clarity or carat?

Let’s Talk Shapes

Victorian Style (1837 – 1901)

In the Victorian times when the middle class was on the rise, it meant an increase in demand for jewelry. It was no surprise that women were dreaming of the new fashion piece, a beautifully crafted diamond engagement ring.

Edwardian Style (1901 – 1915)

Moving on from the Victorian era and the designs, the Edwardians focused more on delicate, pretty rings. In 1903 a new invention was produced, which meant that it was possible to work with platinum. Because of this, it also meant that yellow gold wasn’t really needed in jewelry creation and fabrication.

Art Deco Style (1920 – 1930)

This era was arguably the defining point when it came to engagement ring styles and designs. White metal with millgrain accents was all the fashion in Art Deco era engagement rings. New techniques and cuts with gemstones were introduced, with jewellery designers paving the way for future designers. This era featured bold geometric designs with large stones set in the center.

Retro and Vintage Style (1940 – 1950)

During the war, diamonds were not seen often. Jewelry switched again and therefore was made from gold and not platinum, as this was reserved for the war effort. Engagement diamond rings from this era featured inexpensive gemstones and old diamonds.

Square Shaped Stones Style (1960 – 1980)

The era where princess cut stones were defined and perfected. During this era, engagement rings focused heavily on quantity, and not really quality. Rings featured a large stone, surrounded by smaller stones in order to form the overall ring. These are still often chosen in today’s market, for those who are looking for something with a different and vintage touch. The 1980’sis when one of the famous engagement rings was brought into the world – the oval shape!

We can thank Prince Charles of England for that as he had given this ring to Lady Diana Spencer. The oval shape engagement ring is amongst the favorites and famous engagement rings still to this day.

Popular Modern Designs Today

Solitaire– The solitaire is one that will never go out of style. The simplicity and beauty are what makes the traditional and classic ring what it is. Solitaire engagement rings have a diamond or stone which is found in the center of the ring. These types of rings are best suited for those who like classic, traditional rings with a touch of sparkle and shine.

Halo –One of our favorites! Halo engagement rings are the most popular and famous rings to this day. This ring features smaller diamonds around the center stone, and then other additional stones. These are extremely popular because the style and design make the center stone look bigger than what it is, and it’s a ring you’ll definitely want to flash about. Halo engagement rings are more suited to the modern woman.

Three Stone– Three stone rings were popular back in the day, but now over recent years, they’ve made a comeback. These types of engagement rings feature three stone rings with innovative and beautiful designs. They are also known as trilogy rings as the 3 stones represent past, present, and future.

It’s safe to say engagement rings have developed for the better, and with the many styles and designs available, we totally understand how scary it can be to walk into a jeweler and have thousands of rings staring back at you. If you already know what message you want the ring to provide when you make your proposal, you’re already halfway to picking the perfect engagement ring.

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Commissioning Software: All You Need to Know

The high prices, energy costs, and volatile supplies are some of the most discussed topics during project meetings. Nonetheless, this is where commissioning tools such as those developed by step in.

Ideally, the question in your head right now could be,” What is commissioning software?” Well, commissioning tools as they are also known, are used by project managers and other relevant stakeholders.

The software automates the generation of check sheets alongside processing and reporting for design and Testing-dependent projects. Right from the design and procurement phase straight through to the handover stage. Most importantly, it cuts down on the paperwork and time spent by engineers doing reports.

In most instances, commissioning tools are used to facilitate the planning, execution, and monitoring of complex projects, more so, those associated with oil and gas.

Why Commissioning Software

A proper commissioning plan helps to spell the difference between a successful project and a failed one. A fruitful project is one that is; completed on time, within the budget alongside meeting other project deliverables. Commissioning plans should rank top from the very first days of design.

Additionally, the correct commissioning tool boosts the quality of a project.

Benefits of Commissioning Software

Commissioning tools help project managers keep track of the project process either by a group, tag, sub-system or system. Besides, cloud-based storage facilities aid global partners -project managers, engineers, and surveyors to name but a few-. This means the various stakeholders can monitor the progress from remote locations.

Some commissioning software are integrated with document support utilities, which allow the engineers and technicians to find relevant material without too much hassle. Additionally, progression dependencies ensure that milestones and the necessary inspections are completed in the respective order.

How it Works

Equipment Manager

Well, this subsection deals with defining, tracking and managing equipment. Additionally, it ensures that the safety measures during the project development are followed to the latter.

Last but not least, the equipment manager aids the procurement team generates tender documents complete with the relevant supporting documents. To sum it up, it helps to keep track of the operating environments while offering easy access to the technical reports.

Systems Completion

This subsection includes a virtual Commissioning Management System. This system helps in commissioning, pre-commissioning, and handover of the project. Additionally, it keeps a complete record of the completed inspection test records and their certificates.

Herein, project managers can significantly cut down on the setup time with auto-assignment controls to help the project members stay on course with the top priorities. Besides, the team can easily keep track of the various project phases, systems, and subsystems on a large scale. Lastly, it ensures the terms and conditions agreed upon at project inception are stuck to before awarding a certification of completion.

Construction Checklist

This subsystem enables the project stakeholder to maintain a clean database of the project’s checklist. Additionally, users can import bulk inspection test records and link them to their relevant tags, locations or systems.

All the subsystems are linked together to generate detailed status reports and audit-friendly records of account.

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Coworking Conscientiousness – How to Be the Perfect Work Neighbor

Now that Auckland city is abuzz with this office craze, the word co-worker has taken on new meaning. In this incarnation, co-worker has come to encompass a mentor, partner, and collaborator. The reason the co-working space is so popular is that it creates so many opportunities to forge a variety of relationships.

With all of these relationships flourishing in this one space, it is no wonder that the co-working space is the number one place for promoting and supporting innovation and industry. At the same time, with so many people working in such close proximity, there is bound to be some friction, whether it relates to neighbours who talk too loud, or worse yet, eat in the workspace. However, co-working does not have to be a miserable experience.

Continue reading to learn how you can be a more conscientious co-worker and build better relationships with those around you.

Give Your Co-Workers Their Space

The coworking office is organised to promote social interaction and networking. Naturally, this would encourage the types of behaviours where people talk over each other, watch us while working, listen to our phone conversations, and worse yet, interrupt our conversations. Let’s not mention the many instances when we borrow or steal pens, paper clips, and other office staples from our neighbours.

Much of this occurs because many outfits place professionals in close proximity to each other. For example, Servcorp coworking spaces in Auckland are a perfect example of the typical co-working space design. Even though you might find yourself working close to others, keeping a good sense of boundaries is one way of avoiding any hot desk faux pas.

Keep The Volume Down

Co-working spaces are first and foremost communities with a culture and character of their own. Because of this, it is not uncommon to find people engaged, socialising throughout the day. At the same time, while hanging out is a great way to take a break, it can also be disruptive, especially when noise levels rise.

No, your office probably will not resemble a library. Even so, while the co-working space promotes social interaction, it is still a workspace and still governed by business etiquette. One way to avoid disturbing others is to meet in places that are appropriate for boisterous, rambunctious behaviours, i.e. café and lounges.

Avoid Being Territorial

Shared space is exactly that – shared space. For this reason, seating and other amenities are on a first-come-first-serve basis, except if leasing a dedicated desk or private office. Glaring at others while they work in your favourite space is probably not the most proactive way to build relationships in the community.

There a few ways to remedy this situation. If working in a particular place is important, consider upgrading to an office or a dedicated desk where you will be guaranteed the space. In this way, you also get a certain amount of privacy and you do not have to worry about the space being available when you need it. You can also work during off-peak office hours, which might increase your chances of snagging your favourite space.

Avoid Messy Food And Drink Containers

One of the most flagrant abuses that occur in the shared space comes from inconsiderate co-workers who eat meals in open containers, sometimes even smacking at their desk. While your General Tso’s might smell wonderful, the pungent odour might be distracting to the entire office. Worse yet, the sticky sauce might leave the desk space an icky mess.

Hunger is a natural biological function that, for the most part, cannot be controlled. While this might be true, consider eating only small snacks and bringing water until you can eat a full meal. If you have to eat, seek out the more appropriate café or break areas to avoid bothering your co-workers.

Close To Perfect

Perfection is overrated. Instead, opt for good etiquette by keeping your co-working mates in mind when working in the space. By watching noise levels, avoiding territoriality, respecting boundaries, and keeping the space tidy, you encourage the type of work environment that is close to perfect.

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6 Ways Smart Tech is Impacting the Office Environment

Smart technology is all the rage. We have “smart” phones, “smart” homes, and “smart” appliances. As smart tech continues to evolve, there’s no wonder that it has impacted the office environment.

Tools such as cordless phones that work with smartphones and intelligent VoIP hubs only begin illustrating the new smart workplace. Behind the scenes, intelligent routers and automated data management workflows provide just a shadow of things to come.

You don’t have to wait for the future to enjoy the benefits of smart tech in your company. Get a glimpse of what’s possible by learning about the following ways a smart workspace can impact your business.


Already, Office 365 and Google Docs have allowed you to work with people around the world to edit documents. Cloud-based file sharing apps enhance that collaboration.

Now, smart tech has enhanced collaboration via screen sharing, allowing multiple people to work together on the same workstation. Meanwhile, virtual reality enables people to work together in 3D spaces to design and build everything from buildings to entire cities.

Most of all, smart collaboration technologies will permit you to draw from global labor pools. As a result, you can access world-class talent while building highly functional distributed teams.


Smart tech is allowing companies to move away from traditional email correspondence and telephone conversations. Already, consumers have grown to expect to interact with their favorite brands across multiple channels.

Now, you can get communications packages that unify all your communications within a single interface. Tools such as live text or video chat, for example, enable customers to choose how they contact your firm.

Smart technologies such as artificial intelligence (AI) and machine learning are now automating communications. Thanks to chatbots and similar tools, you can let “virtual” agents handle basic service requests, saving your human agents for advanced tasks.

Home Offices

Smart tech has dramatically increased the capabilities of home offices. Thanks to the ubiquity of the cloud, you can slash overhead by hiring remote home-based workers rather than traditional employees.

As long as remote workers have internet access, they can connect with the same communications and collaboration tools they would use in your facilities. Your remote employees often show a higher level of job satisfaction and often produce more than their office-bound peers.

Small operations such as home-based businesses can also benefit from smart tech. By relying on innovative cloud solutions, a one-person operation can have the same capabilities as a global enterprise.

Time Management

Modern time management apps can “learn” your behavior and automatically update your schedule, helping you to get more done in less time. Thanks to artificial intelligence and advanced algorithms, smart tech can also help you prioritize your tasks.

Smart time managers can automate employee scheduling across multiple shifts and locations. When you have the right app in place, employees with smartphones can directly enter and edit their availability information.

If you normally use spreadsheets and manual data entry to calculate hours and wages, smart tech can help. Many time management apps will automatically populate your accounting and payroll apps with relevant data, saving time and improving accuracy.


Call center software can now monitor customer interactions, including voice conversations to tell you when a customer is becoming agitated. Such systems can also assess agent performance and provide training recommendations.

Furthermore, smart tech can help you assess customer sentiment after every interaction by providing targeted surveys and follow-up emails. Similarly, you can use smart tech to identify upselling opportunities that can enhance the customer experience that you provide.

Smart tech can also improve customer satisfaction and retention through personalization. For example, social-media-aware CRM systems can learn about your contacts and use that data to craft targeted email messages.


Thanks to smart tech, you can now exercise greater control over your network, workstations, and other IT resources. For instance, smart routers can proactively monitor network traffic and almost instantly disconnect suspicious activity.

Smart technologies are also improving antivirus and anti-malware applications, helping them to uncover threats before they become fully understood. Soon, intelligent apps will eliminate the need for virus definition databases and their associated updates, further improving your online security.

Smart tech can even improve the physical security of your company. Biometric devices can control access to every section of your facility, helping to reduce the damage caused by thieves and snoops.


In conclusion, smart technology is transforming the way people work. By embracing this trend, you and your business can work smarter, faster and thereby achieve a satisfying work-life balance.


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Movavi Video Suite Might Be The Movie Making Software You Were Looking For

Every single person that wanted to create a video quickly found out that there are numerous options available on the market and that most of those that are highly recommended by professionals are expensive. It is actually difficult for most to afford such payments and the truth is that free video editing software does not offer the features you need to create quality movies. This is where Movavi Video Suite steps in with a video maker program that should seriously be considered by regular users.

Why Movavi Video Suite?

For starters, the price tag is highly affordable and you are going to receive a lot more than you expect for what you pay. The Video Suite option is the best one because it allows you to make movies out of a variety of different formats and for literally any purpose desired. You can choose to make the movie from audio or video clips of all types, stored on cameras, mobile phones or computers. Alternatively, Movavi’s solution also allows the creation of slideshows or screen capturing. You can practically do anything you want, even record yourself with a webcam.

After figuring out what you want to create, you can start editing your videos in just minutes with the highly intuitive features included. What you should know is that Movavi Video Suite allows you to improve video quality through features like stabilizing shaky videos, sharpening the blurry images and tweaking color settings.

With Movavi Video Suite you can easily cut the videos you want to edit and improve the resulting movie by adding really interesting transitions or effects. Various interesting features are available and you can simply choose what best suites your current project.

The last thing that should be mentioned about the Video Suite from Movavi is the really impressive export options that are included. You can save the movie in a format that perfectly matches the desired use. For instance, if the movie should be uploaded to YouTube, you can do this automatically. If you need really high quality for use on a DVD or even a Blu-Ray disk, just choose such formats in the Export tab. On the whole, Movavi Video Suite makes video editing simple even for those that do not know much about this.

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5 Things to Consider Before Moving Your Business to the Cloud


If you are not currently taking advantage of cloud-based technology, you may be missing out on an amazing opportunity to improve your business activities in incredible ways. Cloud computing can seem like a complicated concept at first glance, but it actually can simplify your life and improve your professional efforts. With cloud computing, you will have access to stored data from any location where you have an Internet connection.

There is a critical need in today’s fast-paced business environment for you to have access to information, files and more on-the-spot without delay. By migrating your documents and data files to the cloud, you are taking an integral step toward promoting your professional success. Before you decide with certainty to begin this migration process, you need to focus on a few essential elements to ensure that this is the right move for your business.

Internet Connection

Cloud computing is not beneficial without a solid and fast Internet connection. While you need reliable Internet access from your home-based office or your business location, you also need a way to remotely access files if you want to take full advantage of this technology. If your business is regularly impacted by slow speeds or frequent outages, the benefits of cloud-based computing are eliminated. In fact, because you will not be able to access your data files stored in the cloud without an Internet connection, your business could be negatively affected.

Even if you typically have a solid and reliable Internet connection, understand that there is always a possibility of an outage. With this in mind, there is always a risk of inaccessibility to critical data when you use cloud-based technology.

Data Safety

As beneficial as cloud-based technology is for many businesses, there are reasons why this technology may be disadvantageous for you.

Some businesses store very sensitive data about their company’s activities, their clients or their customers in their files. In some cases, cloud-based technology offers more security than your business may be able to access on its own. However, if you have a solid IT department in-house, your IT department’s efforts may be more secure than what you can enjoy through cloud computing.

The security of your data in the cloud is directly based on the technology and efforts used by your service provider. With this in mind, it is critical to analyze the security protocol being used by a provider before deciding to set up service.

Team Performance

If you struggle with group collaboration in your office, cloud technology may be beneficial. When your files are stored in the cloud, multiple employees may access the files at any time and from any location provided they have access or permission to do so. This enables your team to work more efficiently from any location, and it also reduces redundant work efforts.

Your team has a finite amount of time to complete all required activities, so finding a way to work more efficiently can bolster productivity. In addition to efficiency promoted by file sharing and remote data access, remember that there is also a time-saving benefit associated with using a third party to provide you with IT hosting and infrastructure services.

Evaluating Cloud Service Providers

Because of how important it is to choose the right cloud service provider to work with, you need to understand how to effectively evaluate screen providers and make a smart decision. As you compare the options, consider if any of your professional contacts have recommended them or what their track record is in general. Analyze their experience with providing services to other companies in your industry, and ensure that they have the services and support options necessary to meet all of your needs.

As you examine the service providers more closely, determine if they have the ability to adjust to growing needs in the future, such as by migrating your email from a hosted system to support through an in-house server. Pay attention to training and support provided and any guarantees that the provider offers for uptime. The methods used to protect and store your data is also a critical point that must be analyzed.

A final factor to consider is the cost of service. Do you need to pay for a year in advance, or can you pay monthly? Will your rate increase as your company grows?

Cost Effectiveness

Before finalizing your decision to move your business’s data storage to the cloud, understand the costs as well as the savings related to the use of this technology. For example, with cloud services, you will not need an in-house team of IT professionals, and you will not need to pay for licenses, IT support, expensive servers, related software programs and more.

If you have a smaller business, cloud computing may make it affordable for your company to access technology that you otherwise may not be able to afford to pay for at this time.

On the other hand, if you invest in in-house infrastructure up-front, the ongoing maintenance costs are minimal. In some cases, you may save more money overall by using in-house solutions. There are also costs associated with increasing your Internet service to accommodate your increased data transfer needs with cloud-based computing.


As you can see, there are many benefits associated with cloud technology, but this technology is not suitable for all businesses. Analyze your security, storage and access needs, and focus on the costs of both types of technological solutions. With a closer analysis of all critical points, you can make an informed decision that is in the best interest of your growing business.


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Accepting Cryptocurrency Payments – Marketing Gimmick or Wave of the Future?

Today, if there’s one word that you hear everywhere you turn, it’s most certainly “cryptocurrency”. The craze for these all-digital assets has seemed to have gripped everyone; it’s cryptocurrency this and blockchain that and “what’s Bitcoin going to do next?” Honestly, it’s exhausting, especially when you’re trying to earn a living. The next customer that asks “Hey, is your website going to start accepting cryptocurrency payments?” might push you over the edge.

However, that persistent customer has a point – there’s a rather large push today for business owners – from retailers to e-tailers to begin accepting cryptocurrency payments. The question, though, is whether such a move is forward-thinking or just another marketing gimmick.

How Crypto is Changing the Marketing Landscape

It’s impossible to ignore the impact that cryptocurrency has had on the world of marketing. It seems like even adding crypto-related words to your company name will provide an instant cachet – consider how the Long Island Iced Tea Company changed its name to the Long Island Blockchain Company and immediately saw a nearly 300% increase in its stock price, simply on the promise of anything related to cryptocurrency. And this didn’t even have anything to do with accepting cryptocurrency payments – it’s not like the company began taking Bitcoin for people willing to purchase their mediocre iced tea.

This represents an extreme case, but it illustrates the types of responses that cryptocurrency can elicit. It makes the case for harnessing this enthusiasm by going through the trouble to redesign your business to accept cryptocurrency payments, but it also raises the question of whether the extreme attention being paid to cryptocurrency and all things blockchain will be able to sustain itself in the long run. If it’s just going to be a passing fad, then is it cost-effective to adopt cryptocurrency payment?

How Much Time and Effort Does It Take?

Before that question can be answered, you’ll need to know just what is it going to take to get your own business situated to accept cryptocurrency payments. While some of your customers might be using Bitcoin debit cards for payments that work through the traditional Visa or MasterCard system, most will want to use Bitcoin directly – and that’s going to take some doing. Even the most streamlined of examples, this is going to require integrating at least one or two different technologies into your day to day activities. In fact, before you even begin considering whether to accept crypto payments, you’ll need to have certain financial infrastructures set up and in place.

First and foremost, you’ll need a place to store any cryptocurrency a customer wants to send you. Selecting a digital wallet isn’t difficult – there are dozens of good wallets available either as a downloadable app or in web-based form – just make sure you choose one that’s compatible with your crypto of choice. This will probably be Bitcoin, considering how it’s the most popular cryptocurrency on the market. You’ll also need to guard the keys to your kingdom carefully, so put the passwords to get into your wallet in a very, very safe place. If you lose them, you lose your access to your cryptocurrency.

At this point you’re ready to integrate – and the best, quickest, and easiest solution for his is a third-party service like BitPay or Coinbase. Which one you choose depends on whether you have a brick-and-mortar business or if you have an e-commerce site; Coinbase is considered better for online purchases while BitPay is thought to be ideal for payments made over mobile devices or through internet-connected point-of-sale systems.

Choosing one of these two methods is the quickest and most painless way to begin accepting Bitcoin payments. If you want to take a more hands-on approach you certainly can, but this is going to increase the time and effort needed to the point where it might not be worth it for your needs.

Are There Any Dangers to Accepting Cryptocurrency Payments?

For the most part, cryptocurrency is relatively safe. The blockchain technology underpinning these digital currencies is highly resistant to hacking and tampering, which means it’s unlikely you’ll ever get your crypto stolen. In fact, as long as you’re careful with who has access to your digital wallet – and where your wallet is stored – you can rest assured that the likelihood of getting robbed is rather low.

However, there are some things that you do need to worry about. Crypto valuation is inherently volatile. This means that the amount of crypto you’ll receive for your goods and services is likely to fluctuate wildly with its valuation. If you’re worried about losing value, it’s important to convert your crypto as quickly as possible into fiat currency; this capability is built into third-party processors like Coinbase, as they can be set to convert any crypto you receive into traditional funds and deposit them into a bank account of your choosing.

So Is It Worth It or Not?

That’s the million dollar question, isn’t it? Is the time and trouble – and cost – associated with setting up your business to accept cryptocurrency payments worth it?

It’s true that accepting a wide range of payments does increase the customer base of any business. It’s also true that promoting the fact that your company is becoming involved in crypto spaces has traditionally garnered positive interest. Yet at the same time there’s always that suspicion in the back of your head that the whole cryptocurrency thing is just a passing fad.

With the barriers to entry growing smaller every day through third-party services that do the heavy lifting for you, it’s easier than ever to begin accepting crypto payments. By the same token, it may be time for you to take a gamble and begin accepting cryptocurrency payments, at least on a trial basis.

Still, cryptocurrencies like Bitcoin have reached a turning point. Depending on how the industry moves, they’re either going to continue to flourish or they’ll end up not reaching the critical mass of widespread support they need to do so. In the face of such uncertainty, it may behoove you, as a business owner, to hold off on any cryptocurrency integration plans until after the path forward becomes clear. Then, and only then, may it be safe to make your final decision.

Author: Catherine Tims is the owner of  Ivy League Content . After receiving her Master’s degree in English Language and Linguistics at the University of Arizona, she taught writing to graduate students at the University of Illinois/Champaign-Urbana. She has her own writing business, Ivy League Content, and freelances full time for business clients who need highly-researched articles.

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6 Highly Effective SEO Strategies for Small Business

There are more than a billion websites online today, and new ones are being created at a rate of about 500 per minute. The breakneck speed at which online content is being created makes search engines an indispensable tool for finding your way on the web. Conversely, businesses looking to expand their customer-base online have to rely on search engines to drive traffic to their websites. This is where search engine optimization comes into play. To sustain and increase online presence, it is not enough to simply create and maintain a website, and hope that search engine algorithms will do the rest.

A website needs to be optimized in several key areas in order to increase its likelihood of appearing as a relevant search result. These include technical, content, on-site and off-site optimizations, and others. Depending on the size of the business operation, investing in each of these optimizations to some extent is proven to have an impact on search engine rankings on services like Google or Bing. Ideally, a company should implement every kind of SEO for maximum effectiveness, but those with limited resources will likely have to choose a few areas on which to focus. The following article will try to give an overview of what these areas are, and how to utilize them properly.

Technical Optimization

Technical SEO refers to the practice of optimizing the design and structure of your website so search engine crawlers have an easier time indexing it. More importantly, search engines take into account technical characteristics when determining search rankings. Technically well-made websites score higher among users than those that are barely functional, which is why search engines rank them higher. Here are two example strategies that utilize technical optimization which any small business can use to improve their rankings.

  1. Focus on speed. According to Google, page load times of 3 second or less should be adopted as the standard for website speed. Anything longer risks lower rankings, as well as increased bounce rates for visitors. To optimize page load speed, websites should be hosted on reliable servers, have a proper load order for various page elements, and compress their images for lower bandwidth usage.
  2. Adapt for mobile. Recent data shows that more users now browse the web on mobile devices than on desktop ones. To reflect this change, Google has announced the introduction of the mobile-first index sometimes in 2018, which will rank websites based on their usability on portable devices first. Optimizing for mobile can be do by implementing principles of responsive design into your website, ensuring that it scales well on different screen sizes, and maintains the same level of functionality.


Content Optimization

Content SEO is simply the practice of adapting text, images and video of your website to include relevant search keywords and long-tail answers to popular search queries. Content optimization is an area where most improvements can be made. It can be done relatively cheaply, making it attractive for smaller companies.  Writing quality content involves a no small measure of creativity on the part of the content writers, whether they work in-house, or if they work for a white label SEO service. Two strategies to keep in mind while optimizing content are to follow.

  1. Create Credible Content. The be-all and end-all of content creation is quality. In this sense, there is no difference between writing for SEO purpose, and writing something that meets user quality standards and expectations. Creating good content can be a timely investment, but one that inevitably pays off in the long run.
  2. Promote Content. Creating good content is essential, but further adaptation is necessary to ensure it has marketing appeal as well. There are always multiple ways a sentence can be phrased while retaining its meaning, but some ways are just more common among search engine users. Optimizing content to sound enticing while maintaining quality is not easy, but it can be done with some effort.

On-Site Optimization

This form of optimization has overlapped with the others mentioned above, in that it involves both content and the way it is implemented. Specifically, it refers to all forms of optimization which are focused on the website itself, in contrast to off-site optimizations which are done through developing links from other websites. On-site SEO is broader in scope than technical and content optimization, and as such it involves a variety of different strategies. The two mentioned here are only the tip of the iceberg.

  1. Create a quality user experience. Technically- optimized websites make access to content easier. Well-written content keeps visitors engaged. The two combined create a positive browsing experience, which generates good user feedback, social media sharing, backlinks, and numerous other benefits. All of these factors contribute to search engine rankings, and companies such as Google are increasingly stressing their importance as well. Creating a positive UX is equal parts art and science, but that just means you can use principles of both to your advantage.
  2. Try local SEO. Ranking well on global search engines such as Google is important, but smaller business that target a local market can benefit greatly from optimization aimed at state, regional or municipal levels. Studying local competition, tracking relevant keywords on the level of everyday discourse, and similar strategies can take on a wholly different shape in comparison to their global application. Make sure to use them extensively, if your products and services allow for it.
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Effective ways to deal with Medical Negligence and Medical Malpractice

This Article is a Guest Post by Pamela Richardson

Disclaimer: This article only contains general information on how to deal with medical negligence and malpractice. It should not be considered as a substitute for actual legal advice as to the legal nature of the subject matter. If you want to learn more about the legal nature of medical malpractice and negligence, get in touch with a qualified medical malpractice attorney.

Are you a victim of medical negligence and medical malpractice? If so, you’re most likely experiencing the emotional stress and trauma brought by the incident itself. In most States, injuries and even death are often the results of a medical professional’s failure to perform a reasonable standard of care for their patients. If you think your doctor has committed medical negligence as well as medical malpractice against you, you can use all available legal remedies to get the justice that you feel you deserve.

How To Know When Your Doctor Has Committed An Act of Medical Negligence and Medical Malpractice

Medical negligence and malpractice happen when a medical professional fails to provide adequate medical care which failure causes harm, injury or even death to the patient. When this incident occurs, the person expected to give the quality of medical care can be held liable for the damages sustained by the patient. If you consider yourself a victim of medical negligence and medical malpractice, the following factors must be noted:

  • Neglect or omission to perform a proper standard of care: The medical malpractice law provides that for your doctor to be responsible for medical negligence, it must be proven by your attorney that they breach the standard of care required for their medical profession. Remember that you and your lawyer have to establish the duty of care on the part of the doctor before assuming the element of negligence or malpractice when you’ve incurred injuries under their medical care.
  • Negligence causes your injury: When we say “negligence causes your injury,” it means that your doctor was negligent enough to prevent you from obtaining some injuries. However, if you know that your doctor was negligent in performing a standard of care, but you did not sustain any harm or injury, you cannot still bring a cause of action to sue them because you failed to justify that negligence causes the injury.
  • The injuries have resulted in damages: The injuries are considered damaging if they resulted in the following:
  1. Emotional Anguish and Trauma.
  2.  Loss of Earning Capacity.
  3. Lost Wages.
  4. Pain and Suffering.
  5. Physical Disability.

What Are The Cases Where Medical Negligence And Medical Malpractice Apply?

Any act of medical malpractice can lead to a lawsuit especially when the plaintiff has been able to establish the liability of the doctor concerned. Below are the cases where medical negligence and malpractice apply:

  • Conducted an operation on the wrong part of the body.
  • Failed diagnosis or failure to diagnose.
  • Failure or neglect to order appropriate medical tests or to act on the results.
  • Failure to make follow-ups about the patient’s medical condition.
  • Provided the wrong prescription of medicines.
  • Incorrect surgical operation
  • Leaving anything inside the patient’s body after surgery.
  • Premature discharge.
  • The patient suffers from a tenacious pain after surgery.

How To Deal With Medical Negligence And Medical Malpractice?

When dealing with medical negligence and medical malpractice, below are the effective things to consider:

  1. Get medical treatment: If you think your doctor is guilty of medical malpractice against you, you have to seek for medical treatment to document the injuries you’ve incurred as a result of your doctor’s negligence.
  • When you have yourself medically treated, you’ll have the power to prove your doctor’s negligence.
  • Remember that a medical certificate indicating the injuries suffered can be used as evidence in a medical malpractice lawsuit claim. That’s why it’s important if you seek medical attention so that it’ll be easy for you to establish the guilt of the doctor.
  1. Gather your evidence: Anything that can justify your doctor’s acts of negligence can be essential in a malpractice case.
  • If you want to recover compensation for the damages caused by the doctor’s malpractice acts, the first thing you must do is to collect your pieces of evidence.
  • As mentioned earlier, a medical certificate with photos of your actual injuries can be strong evidence to be presented in court. Testimonies from other professionals and credible witnesses can also go a long way to justify your claim that your doctor is liable for medical malpractice.
  1. Hire a medical malpractice lawyer: If you’re initiating a medical malpractice lawsuit against your doctor, it’s a smart step if you hire a medical malpractice lawyer to defend you throughout the case proceedings.
  • Being represented by an experienced medical malpractice lawyer is a key to win your case. In hiring your attorney, you have to consider their qualifications and areas of specializations to ensure that they can properly defend your claim.
  • Make sure that your chosen lawyer has the experience in the particular issue you’re involved right now to see if they’re competent and knowledgeable enough to handle your case. Don’t forget to inquire about their location and payment terms before engaging the services of a medical malpractice lawyer.
  • When you get your attorney, make use of the opportunity to know everything you need to learn about your malpractice case. 

If you’ve suffered so much because of your doctor’s acts of medical negligence, it’s recommended that you talk to a qualified attorney as soon as possible to help you deal with the negative consequences of medical malpractice and negligence. That way, you’ll be guided as to what legal remedies you’re entitled to under the law.

Pamela Richardson

Pamela Richardson hopes to impart knowledge on the law to the common reader through her pieces. Pamela tries to keep herself fit and active during her free time and is hoping to one day start up her own new business.

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