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Category: Business

Can Looking Back Help Your Business Move Forward?

One of the hardest things about running a business in the modern world is that the world is constantly moving forward. In fact, in the 21st Century, it’s moving forward faster and faster all the time. Because of this, a lot of businessesfind themselves having to adapt to this new world and constantly push themselves into the future. Of course, this is an incredibly valuable and positive thing to do. After all, the last thing you want is to end up getting left in the dust by the competition. However, a lot of businesses fall into the trap of failing to see when it’s actually a better idea to try looking back instead of just marching forward. With that in mind, here are some ways that looking back just might help your business move forward in the most positive way.

Manufacturing

There are those who will tell you that the modern world is one where manufacturing is becoming an obsolete industry. Thanks to the rise of things like automation and the increased digitization of society, it’s treated as something that’s just not that relevant to the modern world. However, that’s far from the case and being able to embrace manufacturing within your business means that you have a great deal more control over your products than if you were outsourcing it. Of course, this means that you’ll have a lot of extra considerations to make from your warehousing to the tools and resources that you need. From forklift trucks to nickel alloy 20, there are investments that need to be made. However, being able to deal with these kinds of things in-house has so many benefits that you would be missing out on if you treated manufacturing as obsolete.

Marketing

Marketing is one of the aspects of a lot of businesses that seem to be built almost entirely on pushing forward into the future. And that’s absolutely true. You need to be constantly adapting your marketing to the world around you. Otherwise, you’re just going to end up getting left behind. But that doesn’t mean that all of the marketing techniques of the past don’t have any value anymore. Whether they’re there to learn from or you find ways to implement them alongside your other marketing techniques, the past always has something to teach you about connecting with customers.

Employee relations

There’s a new attitude among a lot of startups that you should be treating your employees more like your friends. Places like Google have introduced this idea of turning the office into as much of a casual space as anything else. Now, making your employees comfortable is great but it’s not necessarily best for them or your business to focus solely on that. The truth is that your employees want to be treated well, and paid fairly for their work. Don’t let a desire to look like a “modern” business cause you to lose sight of that.

Of course, this doesn’t mean that you should suddenly throw away everything that makes your business modern or all of the lessons of the modern world in order to return to a more traditional idea of your business. The reality is that it’s about creating the right balance between keeping up with the changes in the modern world without forgetting the valuable lessons of the past.

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Why Your Site Gets No Leads

You’ve prepared the perfect business plan before quitting your job to start an independent business. Your market research is unequivocal; you know your services are in high demand. You’ve identified your audience, and you even know the demographics like the back of your hand. You’re far better prepared than most independent professionals. You’ve invested time and money in developing your way into the market.

So, if there’s one mystery you can’t explain is why your website isn’t driving any lead. After all, you know that your target audience needs someone just like you. You’ve set the bait online long ago, and still, nobody has gotten in touch. If the situation sounds familiar, there’s one crucial question you need to tackle before giving up: What is wrong with your website?

It lacks branding consistency

When you launch your business, you need to create a business image, aka a brand to differentiate your activities from your competitors. Your brand acts as your business identity. If you’ve found a contractor to create a logo, you need to understand that your logo is only one element of your brand. There is more than one factor to consider to create a consistent brand experience for your online visitors. Indeed, keeping the same logo throughout the website is an obvious strategy. But have you considered your color scheme and your style across your platforms? While it’s easy to maintain the same identity for content pages that are created at the same time, you need to ensure that your social media posts and blog articles – which are a continual work in progress – stay faithful to the brand. You might find it helpful to write style guidelines, which you can refer to when you’re working on future content pieces.  

It’s not built to convert

Your website serves one specific purpose; it needs to generate prospects – who can then become clients. Consequently, your site needs to be focused on designed a conversion path to accompany and encourage visitors to get in touch or perform a positive action. However, without the expertise of conversion specialists, such as a CRO agency, it can be difficult to define the appropriate converting funnel. Conversion experts can help you to not only gain a better understanding of your metrics but also transform the design to match your business priorities. When the page isn’t built to take visitors to the next step, your site becomes pointless.   

Ain’t nobody got time for that

A site that takes ages to load isn’t doing you or your visitors any favor. The average attention span online is shorter than a goldfish’s, meaning that is your site can’t load within a handful of seconds; most visitors are going to drop off. When it comes to websites, slow and steady never win the race. Unfortunately, the abundance of DIY platforms and tutorials has given the uneducated amateur access to content management systems, leading to costly mistakes. As a rule of the thumb, a large volume of unoptimized images can slow down your site. Additionally, adding tracking codes in JS can lead to incorrect implementations, which can also affect loading time.

A site that doesn’t convert is too quickly criticized for its content quality. In reality, nobody cares about your content if the site struggles with brand consistency, conversion paths, and loading time. In short, check the site health before you evaluate your content.

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4 Things To Remember When Starting An Event Planning Business

Running an events business can be very lucrative if you know what you’re doing. There are opportunities for work in a lot of different sectors, for example, you can put on marketing events for businesses, fundraisers for charities, or private parties etc. You can charge a good rate if you’re an expert at putting together events and you can create a very successful business.

It takes a certain type of person to be good at running an events business. You’ll need excellent organizational skills because there are so many different things to juggle at once. Good interpersonal skills are vital as well because you need to deal with lots of different vendors and negotiate prices with them. If you don’t have those skills, you’ll struggle to find success in this business, but even if you do have those skills, that doesn’t mean that you’re guaranteed to make money. There are a lot of different things that you need to get right in order to run a successful events business and beat the competition, as well as some big mistakes that you need to avoid. If you’re looking to set up an events business and you think that event planning might be for you, here are a few important pieces of advice to help you out.

Manage Your Budget In The Beginning

When you’re putting on an event and you’ve got a big vision, it’s easy for the costs to spiral out of control. A lot of people fall into this trap when they’re first starting out because they think that if they put on an amazing, extravagant event, they’ll get more business. That is true and you do need to impress people with your events if you’re going to get more customers, but you also need to make sure that you can keep the business afloat. That’s why it’s important that you run the business on a tight budget to start with. You can still put on great events without spending lots of money, you just need to start small and be realistic about what you can achieve at this point. You should be trying to get the business of huge companies that want big expensive events because you can’t do that yet. Instead, go for the smaller clients and start building a bit of a customer base and a portfolio of your events. Once you start earning a good amount of revenue for these smaller events, you can start using that money to fund larger events and build up the business slowly.

Make Sure You Have A Good Crew

When you’re putting on an event, you need a good crew to help set things up. You need people to put up stages and lights, coordinate security, take tickets on the door, and then pack everything up after the event is over. Efficiency is key if the event is going to run smoothly so it’s absolutely vital that you’ve got a good crew to help you at your events. If you haven’t already, you should look into using Lasso, a great crew app which will help you when you’re trying to source the best people. You can use it to help build contacts and find people with the right expertise. It makes hiring people so much easier and it also has some great features to help you with organizing and scheduling all of these different people so your event goes off without a hitch.

Even though you need to manage your costs during the early stages of the business, it’s important that you don’t try to cut corners with your crew. The best people are going to charge higher rates but you’re going to need that expertise if your business is going to take off, so be prepared to pay more.

Network Effectively

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One of the best ways to find new clients for your event planning business is to network effectively. If you’re focused mainly on business events, you should try to attend other events that people are putting on. While you’re there, you’ll meet a lot of business owners that might potentially need your services in the future. If you can start forging good relationships with these people now and leave them with your contact details, they’ll think of you in the future when they’re planning their own events.

LinkedIn is another great networking tool that you should make use of. The majority of business owners will have a profile on there so it’s a good way to connect with people and reach out to them to see if they require your services. If you can build a strong network online and make your brand known, you’ll find that you get a lot more new clients.

Make Sure You Have The Right Insurance

Insurance is important in any business but it’s especially important when you’re running events. If you put on an event and you’ve got a thousand people attending, you’re responsible for the safety of those people. That means it’s important to check that all of the health and safety regulations have been met and the building is safe etc. but even if you do that, there is always the chance of accident or injury when you have that many people in one place.

If that does happen, there is the chance that somebody might take legal action against you. These kinds of settlements can be very expensive and if you don’t have insurance, you’ll be covering the cost of that yourself. Chances are, you won’t be able to afford that and the business will be forced to close. But if you have insurance, that will cover the legal costs and the payout. You also need to consider the chance that the building itself may be damaged in some way. You’ll be liable for the repairs if that does happen so you need insurance to cover yourself there as well.

Setting up an events business can be tough and a lot of people fail to get it off the ground, but if you follow this advice, you can make yours a success.

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Simple Steps For Opening A Shop

If you are looking to expand your business one step further this year and create a physical store for your products, you’ve come to the right place.

A shop in the city center or your local town can be a wonderful step in the right direction for your business and after a long while you may find that it is the best thing you ever did.

Today we are going to have a look at the steps you need to take in order to open your own store this year.

Have a mission statement

Every good business has a reason and a mission that they want to stick to. As a business owner, it can be a great idea for you to think deeply into how you can create a mission statement to pull people in. For example, if you provide clothes made out of recycled fabrics and other items, your mission statement could show that you want to make the world a better place by having less waste. Think about what you want to achieve and why, and this can really help you make a success of yourself.

Think money

In order to build your own store and sell products from it, you will need to have a budget to spend and a target to hit. When creating a store you will need to think of the cost of rent or mortgage, you will want to consider shipping of products, and also payment options in store such as MPOS and card readers. Make sure that you have a clear mission and that it is achievable for you. You might also want to think more deeply about the design factors you want in store so you can plan a budget.

Investigate the space

When you are looking for a new property to use as a store, it is important for you to visit your options in order to walk around the space and get a feel for it. Some of the things you want to look out for is how busy the road is, because the busier the better, and things such as the lighting and the position of the facilities. If you do want to make any changes you will have to make sure that you have a budget to cover this.

Location

The location of your store is the most important aspect of the search, and it is important for you to find somewhere which is easy for people to access and which is full of people all week long. Ideally you will want to find a location which is right in the center of the city amongst lots of other stores, but of course, this can be a little costly so it will depend on your budget. Make sure to explore all of the options you have and make the best choice for you.

Design the layout

When you look at the interior of a store, you will want to take several things into account. First of all, you will ideally want to fit as many products into the space as possible and the way you store things on your shelves will help with this. As well as this you will want to think about a design which looks spacious and where the cashiers’ desk is in easy view for all to see.

Take care of the legal bits

Once you have decided what you are looking to create with your store this year it is important for you to think about the legal stuff too. Make sure that you take care of every bit of paperwork and ensure everything is accurate and in order before you start your work. If you need to, it can be a good idea for you to hire a lawyer and let them help you with it all.

Finalize products

Before you launch your shop and bring it to the community it is important that you take the extra time to finalize your products and ensure that they are the best that they can be. Your products are important when it comes to your store because of course, they will be the star attraction. Think about how you can finalize your products in order to make them fit your theme and show off your talents as much as you can. You can even think about creating a limited edition range of a popular product in order to celebrate opening your store and this will likely pull a lot of people in and make them want to try your other items too.

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10 Top Tips For Running An Online Business

Photo by Kari Shea on Unsplash

When it comes to running an online business it can be hard to get started, especially if you have never had any experience before. Whether you’re starting an online store or you’re going to be offering services online, you need to be sure you have a strong plan in place to start your business off with a bang. Whilst it may seem impossible, there are lots of tips and tricks you can take into consideration to give you a head start. With that in mind, here are the top ten tips for running an online business:

  • Make Sure You Have A Business Plan In Place

One of the most important things you can do when you’re starting your own business is to make sure you have a strong business plan in place. Whether you’ve put it together yourself or asked for assistance from a business advisor, your plan should detail everything you need to know about your business for at least the next five years. It should include your missions and values, your goals and the methods you’re going to use to achieve your success. For a guide to creating your own business plan, you can visit this site here.

  • Regularly Set Yourself Goals And Targets

Another important aspect of starting an online business is ensuring you are setting yourself goals and targets regularly. Whether this is weekly targets for your sales or yearly targets for your overall growth, having goals in place is the best way to ensure you are motivated enough to succeed. If you are setting goals, especially large ones, you may also want to consider noting down all of the steps you need to take in order to achieve them.

  • Think About Your Five-Year Plan

As well as setting weekly, monthly and yearly goals, you also need to be thinking about your five-year plan. This means thinking about what it is you would like to have achieved by the time your business hits the five-year mark. This will be a much more detailed plan to your standard goals, as it will include all of the milestones and steps you need to reach in order to reach your goal. You will need to plan it out carefully, ensuring you know exactly what it is you’re meant to be doing and when.

  • Consider How You’re Going To Use Social Media To Grow Your Business

For those running online businesses, social media is a great tool. There are so many different things you can to promote your business online, but building a social media following is one of the most effective, especially now that a large proportion of the world’s population uses at least one social media platform. Although it may take some time to put together a strong social media strategy, this is essential if you want to reach your goals. For tips and tricks when it comes to creating a social media strategy, you can visit this site here.

  • Think About Using Video To Encourage Your Brand To Go Viral

If you are going to be using social media to grow your business, you may want to think about using video to encourage your brand to go viral. As one of the most viewed forms of media on the internet, video is definitely something you need to get behind. Whether it’s doing and Instagram live or creating a video for people to share on Facebook, the more videos you’re posting the better.

  • Decide Whether Or Not You Need To Hire A Virtual Team

If you are going to have a virtual business, does that mean you need to hire a virtual team too? As your business starts to grow you may find that you need to bring people in to help you and as you don’t have an office, ensuring they can work virtually is essential. Whether it’s hiring a VA or outsourcing your social media work, building a team is a great step to take.

  • Consider A Virtual HQ For Professionalism

If you want to give a little bit of credibility to your business when people are searching online, you may want to consider having a virtual HQ. Not only will this mean you have a virtual address for your mail to be forwarded to, but it means you will be able to use this address throughout your business communications. For more information about a virtual HQ, you can visit this site here.

  • Think About How You’re Going To Accept Payments

As you’re going to be operating online, you need to work out how you’re going to accept payments. Whether it’s using PayPal, accepting card payments or invoicing your clients at the end of the month, having this clear in your mind before you start will be really beneficial.

  • Create An Email Marketing Strategy To Reach Potential Customers

A great way to push your brand as you’re just starting out is to build an email list. Whether you start building it by running a competition, asking people to sign up on your website or offering something free in return – the more people on your list the better. Once you have a solid email list, you can start sending out promotions, deals, and exclusive one-off offers.

  • Seek Advice From Industry Leaders And Professionals

Finally, if you’re looking for a little extra guidance, you may want to consider following industry leaders and professionals on social media. Not only will they be able to tell you how they achieved their success, but you’ll learn daily tips and advice from them as you follow along with their journey. It may take some time to find the right people to follow, but searching popular hashtags within your industry is a good place to start. Other than that, Googling a list of influential people may also be beneficial.

Are you running your own online business? What can you do to ensure it is as successful as it can be? Let me know in the comments section below.

 

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How To Keep Juggling

If you work for yourself then you’ll know how many balls you’re left juggling at once. You’ll also know how easy it is to drop any number of these balls at any one time. Managing your time and all the daily tasks you have to do is near impossible unless you have some help.

This help might come in the form of recruitment and finding some team members who are going to be on your side. They’ll pick up those jobs that you either don’t enjoy, don’t have time for or don’t have the skills to complete properly. That might be your marketing campaign, your invoice, and accounts or taking on your customer services. Whatever the job, you’ll need someone or something to help you out.

In this article. we will take a look at some of the things that might give you some help. The things we’re talking about here are smart software packages, designed to make your life easier and your business more efficient.

Asana

This software is all about getting you organized and anyone else who works with you. You can use Asana to assign tasks, keep up with how that task is going and adding notes as you go. Share access to specific projects so everyone can see where you’ve got to and never lose track of an important job again.

This clever software will help your office run more efficiently, reminding you of meetings and tasks to be completed and keeping everyone in the loop about what’s going on.

Xero

When you need accounting software that knows your needs even before you do, Xero is going to help you out. This clever kit will help to automate your invoices, pay any incoming invoices and even send out salary each month.

It will allow you to quickly and efficiently get your books in order and keep track of bills and payments. Once set up, Xero will more or less run itself. Perfect for small to medium-sized businesses.

As a small business owner, or entrepreneur you know the importance of staying on top of all the little things as these very quickly mount up. Failing to keep the books up to date one month can very quickly turn into two then six and very soon you’re behind in your tax returns and so on, leading to some serious trouble.

While the idea of splashing out on some new software might seem like an expensive solution, in the long run, it might be just the investment you need to help give you the boost you deserve. Stay on top of your projects and appointments with software that can sort your crazy calendar out for you and remind you where and when you need to be.

Grab software that makes sense of all the numbers and never leaves your suppliers or your workforce, no matter how big, out of pocket.

Invest today for a greater return tomorrow. You and your business are worth every penny.

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How to Build Your Brand on a Budget

Many small business owners overlook the importance of building their brand. In the early days of running a business, it can be hard to find the time to get everything done that you need to, let alone spend time creating your brand. However, creating a brand is an essential part of establishing your business and creating awareness of it. The great news is that building a brand doesn’t need to be hard work or expensive. Here are some tips on building your brand on a budget:

Getting Started

Many people think of brands as merely those big household names companies that are well-established market leaders, so don’t believe that branding applies to their own more modestly sized business. The truth is that a brand is a useful asset for businesses of any size. Your brand is the personality of your products and your company; it is your logo, your website, your social media posts, your packaging, and much more besides.

Brands are often spoken about in terms of brand value. Brand value refers to the extra qualities that your brand brings to your product; it is the reason why people should choose your product over another one that does exactly the same thing. In short, your brand is what sets your business apart from your competitors, and what makes your customers want to be seen using your product or service.

Deciding on your branding doesn’t need to be complicated, it’s simply putting into place the look and feel of your business that you envisaged in those early days when you were dreaming of starting your own business. For example, it could be a diner with a retro feel, or a friendly, quirky gift shop.

Make Sure You Have a Logo

Your logo is an integral part of your branding, as you want people to see it and recognize it. Many business owners worry that getting a logo designed will be a big expense, or if they try to do it themselves it will look unprofessional. The great news is that there are logo maker tools out there to help you to design a logo that both looks great and is ideally suited for your business.

Once you’ve created your logo design, don’t forget to use it everywhere to help raise awareness of your products, business, and your brand.

Keep it Consistent

To make your brand recognizable, it is vital to keep it consistent. Keeping your website, social media pages, packaging, etc. all with the same logo, color scheme, and style is much more important than flashing the cash.

Keeping all of your branding consistent will maximize the impact of your brand and speed up the process of building awareness of your brand.

Don’t forget that the tone of voice for your content should stay consistent too, both on your website and social media posts. Keeping a consistent tone of voice will give your brand plenty of personality and will help your customers, and potential customers get to know your business.

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Self-Confidence Takes Small Steps

Let’s be honest. Getting over a fear of public speaking takes small steps. It’s almost like a diet or a fitness program. If you take on too much too fast, you’ll be overwhelmed. It just won’t work – not in the long term.

When I first went out on my own and started this business, building the self-confidence to promote myself as a business owner was incredibly challenging. Speaking in public about myself, my ideas and my own creation to strangers was about as uncomfortable as listening to someone running their fingernails down a chalkboard. But I could easily quiet down a room full of rambunctious kids with one word. Commenting during conferences and meetings was a breeze! What was the matter with me? I was completely out of my comfort zone.

Suddenly I felt like I was transported back in time and back to the super shy, awkward and unpopular middle-school kid I once was long ago. Some kids used to yell “Ugly!” at me when I passed them in the hallway, probably due more to my awkwardness than my actual physical looks. I hated that time! I hated it so much that I decided I was going to watch and learn how to be a popular kid. After all, what did they have that I didn’t have? Nothing. So over the next few years, I slowly learned how to dress, make conversation and basically network my way into the popular crowd. By my second year of high school, I succeeded. I made the competitive varsity cheerleading squad, was later elected to be a homecoming princess and so on. I enjoyed it, but by the time I graduated, I was happy to leave that all behind me.

In retrospect, high school would have been a lot more fun if I had the self-confidence not to be affected by all those social groupings, be myself and develop real friendships. But that’s not the point I’m making here.

My point in telling that story is in making a decision to take on a challenge and then putting in the daily effort to meet that challenge, even if it takes years to do so.

Being comfortable with who you are.

When you get out there to speak about your business, your idea, or your expertise, it’s important to have a basic self-confidence in who you are. Are you comfortable with yourself? Is your product or service compatible with you who are and your values? That’s important for long-term success.

Stop the downward spiral of negative self-talk in its tracks.

First, recognize those negative nagging thoughts that undermine your confidence. Then, identify them for what they are: fear. Replace them with positive thoughts, affirmations or images in your mind. Yes, for some, this can be challenging to do on your own, and I do help my clients work to overcome their negative self-talk.

Build self-confidence with small steps.

With my coaching clients, we break the steps down according to their fear. In other words, the bigger the fear, the smaller and easier the steps should be. We’re looking for long-term solutions. I’ve seen medications recommended and sometimes even prescribed by doctors to people who are nervous before a public speaking event. But those aren’t a good long-term substitute for self-confidence.

Here’s an example of a small step I may assign to a client: tell one new person a version of your elevator pitch every day for a week. Simple and easily attainable.

Take note of your public speaking accomplishments.

It’s so easy not to give yourself proper credit when you do get out there and speak. That’s when many people really let the negative self-talk undermine their efforts. Watch out for that! Remember the challenges you’re working to overcome.

What do you do when a “wrecking ball” comes in and shoots you down?

Sometimes it’s a person you trust – a mentor (unfortunately), family member or “friend” who tells you that you’ll fail, or they’ll say something revealing that they don’t believe in you. We all have people like that in our lives, and sometimes, we’re just stuck with them, at least to some degree.

What you can do is set boundaries. You can change the subject. You can politely refuse to answer prying questions. For example, I’ve been running my business for four years, and one of my siblings just can’t ever seem to remember what my business is about. So, whenever he asks me to explain it again, I just hand him my business card with a smile and invite him to visit my website. Another relative always asks me, “So are you making any money yet? Really? How much?” (I don’t tell them.)

Building self-confidence in any area of life can feel like you’re building a house one brick at a time. But if you have a purpose in life, and you’re ready to get out there and realize it, you’re going to need to do a lot of public speaking!

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Top Reasons to Hire a Franchise Attorney

Top Reasons To Hire A Franchise Attorney

There are many reasons why someone will need to hire a franchise attorney. While some of the reasons may seem obvious, not all of them are. Here are some of the top reasons as decided by experts as to why you will need a franchise attorney.

1. Every franchise attorney knows what matters. As a rule of law, every person interested in buying a franchise must be given the Franchise Disclosure Document. This is a document which the FTC feels is essential to delivering all of the information that the franchisee will need to make an informed decision. An experienced attorney such as suzanne cummings will already know this and will be prepared to help you all along the way.

2. An experienced attorney will be able to help guide your decision in regards as to what kind of company you should form. Some people may be better off forming an LLC while other people may need a C-Corporation to help their business matters. The attorney will be able to explain everything in clear English and in non-technical legalese language that may only serve to confuse the franchisee.

3. As much as nobody wants to admit it, sometimes things don’t work out for the business in question. In times such as this, you will be able to get expert advice on the proper and legal way to shut the business down while inflicting the least amount of pain on yourself. The attorney can make sure that any loose ends are tied up and that there will be no hecticness when the time comes to close the business.

As you can see, there are a great many reasons why a franchise attorney is the best way to handle the current business situation of buying a franchise.

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Busting The Myths Of Marketing And Making It Beneficial To Your Business

Marketing is essentially an important aspect of your business. It doesn’t matter how good your product is, how much people may benefit from the service you provide, or whether or not you can keep up with trade to trade dealings, without good marketing, you are likely to not be attractive to potential customers and clients. It’s a fact! We all respond to advertising in some way. So how do we ensure that we can get this strategy right within the business? Here’s are some of the things that you can consider.

The old methods are still viable

Years ago, the only method of advertising was the billboards you saw whilst stuck in traffic, the press ads you read while enjoying your Sunday paper and the leaflet that got pushed through the letterbox during the week. These days a lot is done online, but businesses are still seeing the power in some of these older methods. This can cork exceptionally well when wanting to focus on the potential customer base within your local community. Customers are now wanting to support small businesses and people who are local so this can be a great way to capitalize on that.

Ensuring you don’t waste marketing budgets

No business has a never-ending marketing budget to play with, so it is up to you to find out what works for your business, what benefits you the most, and to ensure that the people that you are prospecting are viable sources and are not spam. Sometimes taking extra precautions can work in your favor, such as phone carrier lookup. This is when you will be able to ensure that numbers that you are prospecting or sending information to are viable prospects and not spam numbers generated. Marketing budgets can also be analyzed by working out what areas attracted the most revenue in terms of turning a prospect into a sale.

Prospecting customers

Cold calling is often something that businesses like to avoid these days as people are becoming less inclined to take a call when they least expect it. It can infuriate them which means they are less likely to want to use your business in the future. However, prospecting can be done thought people who have given their contact details to you and would be considered as a hot prospect as they have already shown interest. Do you make the most of these in your business?

Influencer marketing

Social media has really taken force recently and so has the rise of influencer marketing. This is somebody who has an engaged audience, that you can then use to advertise your product or service. It is more specific and it can give off great results. There are many businesses who are looking to use influencers online these days, and it can be extremely appealing to the customer.

Humanizing your social media

On the subject of social media, it is also important that you developed the right strategy for your output. Marketing can be extremely beneficial using social media and there are many platforms that you can utilize. The specific ones tend to be the best such as Facebook, Twitter, and Instagram. The way you can humanize your business profiles a little more is to consider how you reposed. Making sure that you engage with your audience and also respond to message directly or through the comments. Last of all make sure that the content that you share isn’t always just about your business and sales opportunities. The art of getting an engaged audience is to ensure that you keep them interested in you and your business. This means that you could share things to do with your industry, information, and tips, as well as sales, focused posts.

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Having a marketing strategy in place for physical advertising

Social media may be an essential part of marketing these days, but it isn’t your only option that you should consider. Physical advertising is a still an important player in your marketing strategy, and these include things such as press advertising and leaflets. This can be extremely targeted, to your local area or on a more national level, depending on your budget and the reach you are wanting to achieve. A good mix of traditional forms of advertising mixed with new options can be a great way to really entice customers in from all directions. There will be people out there that still don’t use social media as actively as you may assume.

Keeping things organic online

Your online presence is important, there is no denying that. But at the same time, there is a huge temptation these days to take shortcuts online when building your profile and platform. These days you can use software to helps with likes and follows. You can use bots to help increase your following and you can even buy followers. On the surface, it looks great, but as people delve in it also looks suspicious. It can also be deceiving to people as they follow and unfollow game is rife these days, and this can actually paint your business in a bad light rather than something positive. It is always going to be best to keep things organic. Building your following with an engaged audience and being active within your profile. It may take longer, but in the long term, you as a business will benefit more.

What works for your business?

Have you figured out what works for your business? Sometimes it is worth taking the time to do reports and look at ways to ensure that you actively spend marketing budgets in the right way. Could you say what brings in the most customers when it comes to your advertising?

Making customer service a priority on the back of good marketing

Finally, customer service is an important element, and on the back of obtaining that customer thought good marketing ventures, you now need to ensure that you keep the customer happy and involved through the customer service side of things. Good customer service will help you to generate word of mouth of advertising through recommendations, which is something a marketing budget cannot buy.

Let’s hope these myths help you to make marketing beneficial to your business.

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