Building an audience starts with compelling content, but not everyone is the next Shakespeare. Perhaps you even despise writing altogether. That doesn’t mean you have to shelve all your hopes and aspirations of becoming a great entrepreneur. Plenty of successful business owners don’t aren’t great writers either. There are still plenty of ways you can create jaw-dropping, valuable content without being a literary genius. Consider these helpful tips:
- Be More Vocal
Do you always have something to say? If so, then you should consider starting a podcast for your brand. Even if you don’t know where to begin, there are plenty of Podcasting Services that can lend a hand. The right service will do it all, from hosting to providing podcast analytics.
While most podcasters do write a script, it doesn’t have to be grammatically correct on paper. No one is going to edit the words coming out of your mouth! You get to choose everything, from the length of each episode to your publishing schedule. If you ever run out of topics, invite other experts to voice their opinions. Consistently releasing new podcast episodes will help you build a loyal following and create better brand visibility.
- Get in Front of the Camera
No rule states online content has to be written. If you’re not camera-shy, then consider creating video content. More people than ever prefer watching videos than just reading blogs. In fact, 92-percent of marketers say video content is a crucial part of their marketing campaigns.
There are plenty of places to post video content. Of course, you can always embed a video directly on a webpage, but you should also consider starting a channel on YouTube. This popular social media channel will introduce your brand to a broader audience, and you may even earn a bit of extra cash at the same time.
- Become a Storyteller
Even if you couldn’t pass a high school grammar quiz, telling an amazing story will hook your audience. Storytelling isn’t about knowing where to place a comma or understanding the difference between em and en dashes. Instead, it’s about using your own personality to engage with others. If you’re usually the life of the party, then you’re probably a great storyteller.
Sure, you’ll eventually publish these stories online, but you don’t need to lose any sleep over grammar. Instead, let your personal experiences dictate the direction of your words. The more engaging the story, the less your target audience will care about small errors. If you still feel the need to polish it a bit more, you can always hire an editor.
- Hire a Wordsmith
If you break in a cold sweat at the mere thought of writing a few paragraphs, why not hire someone else who loves to do it? There are plenty of freelancers eager to put their large vocabularies to good use. Finding a writer who understands your industry will ensure you get valuable content for your customers.
Make sure there is enough wiggle room in your budget to outsource content writing. It’s also wise to purchase a few test articles before committing to a single writer. However, once you find the perfect match, you’ll wonder how you ever survived without them.
Say Goodbye to Writer’s Block for Good
You don’t have to be an English professor to create great website content. There are other ways to provide your target audience with meaningful content. Podcasts, videos, storytelling, or even hiring a professional writer will ensure you always have enough content to keep your customers coming back for more.