E-learning has become increasingly popular in recent years, and with growing competition for attention, it’s more important than ever to be able to draw customers in. With the number of consumers interested in online learning increasing year on year, how do you go about marketing digital products and ensuring your content turns heads?
As you can see from the infographic below, using push notifications is a great idea. Research suggests that the average person spends a total of almost 6 hours per day on a device, with 80% of time devoted to looking for information. With a captive audience lying in wait, it pays to focus on reaching out to users who have an interest in your specific digital products, and working on converting leads that have already been generated. Targeted marketing campaigns can increase conversion rates to 10%. Most commonly, notifications advertise products such as webinars, free trials, guides, toolkits, and reports. According to eLearningIndustry.com, the most popular products by clicks are guides and toolkits, webinars, and ebooks.
Despite the fact that mobile devices are everywhere these days, most people who take an interest in online learning use desktops, rather than tablets and phones. The US dominates the market, with over 60% of notifications delivered on the North American continent.
If you’re interested in marketing e-learning products, and you’re not using notifications yet, or you’re looking to study online and take advantage of digital products like guides and trials, why not take a closer look at the handy infographic below?
Infographic Design By The Power of eLearning Industry’s Browser Notifications Infographic 2019 Edition