Running a business is no easy feat, and when you’ve got a million things on your plate it can be difficult to keep on top of absolutely everything. Did you know that over half of all new start-ups fail within the first year of business? Whether it be lack of interest, no return on profit, or too much to handle, you need to make sure that this doesn’t happen to you if you want your business to succeed. So, to make sure you get your business to where it needs to be, check out these ways to make running your business easier on you.

Recruit a second in command

It’s hard to run a business alone – so don’t! It’s understandable that you may be finding it difficult to trust anyone but yourself with your business. However, trying to bear the load on your shoulders alone could result in losing your business. Recruit a second in command to help take the load off your back and help progress your business in the right direction. Take a look at these tips to remember when hiring a second in command so that you can look for the right qualities and hire the right candidate.

Use time management tools

It’s all too easy to become engrossed in a particular task and neglect those that are slightly less desirable. However, running a successful business means making time for even the most mediocre of tasks. If you struggle to do this, using time management tools could really help you become more organized. You could sync it with your Alexa device and schedule reminders like “calculate the ROI of performance management software” so that those all-important yet daunting tasks don’t get left behind.


If you don’t feel like a second in command would benefit your business, perhaps because you can’t justify paying for another member of staff full time, you should consider outsourcing for those tasks that you just can’t manage. For example, if you need someone to create a snazzy logo and graphics for your website, outsourcing a graphic designer temporarily will save you a tonne of money and leave you with one less job on your list of things to do. You can find freelancers on websites such as Upwork and Fiverr, and it’s safer to use these for outsourcing because the platforms protect both the employer and the freelancer.

Take advantage of free marketing

Finally, getting the word around about your business can be difficult, especially if there are other brands within your niche already stealing your target market. However, you should take advantage of free marketing sources such as social media, carrier bags that you hand out to your customers, freebies, your store window, and even your car. Using social media schedulers such as Crowdfire means that you won’t have to spend all day glued to the computer either! Making the most of it not only saves you even more money to inject into your business but also helps take yet another large load off your back.