Many small business owners overlook the importance of building their brand. In the early days of running a business, it can be hard to find the time to get everything done that you need to, let alone spend time creating your brand. However, creating a brand is an essential part of establishing your business and creating awareness of it. The great news is that building a brand doesn’t need to be hard work or expensive. Here are some tips on building your brand on a budget:
Many people think of brands as merely those big household names companies that are well-established market leaders, so don’t believe that branding applies to their own more modestly sized business. The truth is that a brand is a useful asset for businesses of any size. Your brand is the personality of your products and your company; it is your logo, your website, your social media posts, your packaging, and much more besides.
Brands are often spoken about in terms of brand value. Brand value refers to the extra qualities that your brand brings to your product; it is the reason why people should choose your product over another one that does exactly the same thing. In short, your brand is what sets your business apart from your competitors, and what makes your customers want to be seen using your product or service.
Deciding on your branding doesn’t need to be complicated, it’s simply putting into place the look and feel of your business that you envisaged in those early days when you were dreaming of starting your own business. For example, it could be a diner with a retro feel, or a friendly, quirky gift shop.
Make Sure You Have a Logo
Your logo is an integral part of your branding, as you want people to see it and recognize it. Many business owners worry that getting a logo designed will be a big expense, or if they try to do it themselves it will look unprofessional. The great news is that there are logo maker tools out there to help you to design a logo that both looks great and is ideally suited for your business.
Once you’ve created your logo design, don’t forget to use it everywhere to help raise awareness of your products, business, and your brand.
Keep it Consistent
To make your brand recognizable, it is vital to keep it consistent. Keeping your website, social media pages, packaging, etc. all with the same logo, color scheme, and style is much more important than flashing the cash.
Keeping all of your branding consistent will maximize the impact of your brand and speed up the process of building awareness of your brand.
Don’t forget that the tone of voice for your content should stay consistent too, both on your website and social media posts. Keeping a consistent tone of voice will give your brand plenty of personality and will help your customers, and potential customers get to know your business.