Social media is a fantastic tool if you want to try and expand your business. It can help you to branch out and it can even help you to connect with other professionals in the industry too. If you want to make the most out of it however then you need to remain professional, and this is easier said than done.

Add your Name

You should never have a nickname, or anything else similar when creating your social media profile. You need something that reads professionally, and you also want it to be easy for your customers to find you as well. For this reason, you should always put your full name across every profile that you have.

Professional Photos

They say that a photo speaks a thousand words, and this is most certainly the case when it comes to social media. If you are planning on using social media for your small business then you have to make sure that your photo is professional. If it isn’t then you won’t be giving your viewers the best impression of your brand and you also won’t be helping them to trust in your company.


Some social media sites require you to create a username, or even a handle. You have to make sure that this is closely tied in with your brand or your small business name. This will make it easy for your customers to find you and it will also help you to show up in the search results too. If you can’t have your brand name for any reason at all, then add a hyphen or a number.


Every social media page you have should have a statement.  Your statement should be consistent, and it should also state what you do and why. This will help people to get a solid understanding of what you have to offer before they even explore your page, and it will also convey your page personality too. If you are struggling to write a statement then there is nothing wrong with checking out other pages and using them to try and get some inspiration.


Facebook is just one of the many sites that give you the chance to add an address to your

social media page. If you want to get the best result out of this, then you need to put down a professional address instead of your own. If you do not have a  business address to put down then it’s well worth looking into This is a great way for you to get that professional profile without breaking the bank.


Any content that is on your page should be free from spelling and grammar errors. You also have to make sure that it is unique and original too. Sure, sharing pages and even posts is great, but you need to contribute your own ideas if you want your audience to follow you and even take you seriously. Again, it doesn’t hurt to take inspiration from other profiles but make sure that you make it your own as much as possible.