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Month: May 2018

Growing Your Organization Online: Secrets, Strategies, And Systems

It’s no secret that online marketing can help business owners step into deeper and deeper dimensions of success. Whether you define success in terms of optimized conversion, more industry influence, a broader base of clients, or something else, growing your organization via internet will help you realize the objective. Below you’ll find several secrets, strategies, and systems that you can utilize to put the growth process in full effect:

1. Access The Power Of Content Marketing.

One of the strategies that savvy business owners utilize to grow their brands online is accessing the power of content marketing. Content marketing is important because it ensures that the videos, web articles, or blog posts you utilize to advertise your brand are relevant, intriguing, information-rich, or valuable to your audience in some other meaningful way. One big secret to success with content optimization is doing your target market research. The research process is imperative because it empowers you to determine what types of things your audience is interested in as well as the best way for you to communicate information to them. For example, your target market research process may lead you to see that your audience regularly uses specific channels like Twitter, Google+, LinkedIn, and Facebook.

Once you conduct your target market research, you’re ready to start creating your content. One thing to consider throughout this process is the value of presenting your content in blog format. This approach can help you build an audience by increasing the likelihood that people will return to your blog again and again to read your new posts. Some textual elements that you may want to include in your blogs to take their quality from average to awesome include infographics and clever, concise calls to action. These textual elements make it easier for individuals to read your content.

2. Start Cultivating A High Quality Website.

In addition to accessing the power of content marketing, make sure that you begin cultivating a high quality website. This strategy will help grow your organization online by increasing traffic to your website. Increased traffic accelerates the brand recognition process while also helping you generate more sales and earn a higher ranking in the SERPs.

One great way to get on the road to cultivating a great website is examining your layout. There are a wide range of graphic design tools, strategies, and systems you could deploy to make the aesthetic of your site impeccable. In many if not most cases, really optimizing the aesthetic of the website will necessitate professional help. These days, there are hundreds of web design companies whose techies are trained in using colors, fonts, templates, and backgrounds in customized, creative ways which will make your website a visual masterpiece.

Another technique you can implement to make your website increasingly dynamic is obtaining web hosting services from companies such as Network Solutions. These hosting services can include things like a complimentary domain name, malware scans, email boxes, and 300 GB disk space.

Conclusion

Two strategies that you can use to grow your organization online are outlined above. Start incorporating them into your company’s current marketing plan so you can take your level of profitability, progress, and power to a new height.

 

 

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4 Financial Lessons to Learn from Frugal Millionaires

A common desire many people feel is out of their reach is to become wealthy and to lead a leisurely life on their own terms. The unfortunate disconnect is that a lot of us also spend frivolously and do not have the mindset necessary to amass and maintain a fortune.

Frugality is essential if you want to build wealth and keep it.

Behavioral scientists define frugality as showing restraint when acquiring goods and services and amply using resources already in their possession before making new purchases.

With a closer look, you notice that business success and frugality are both based on focus and patience. With this in mind, it makes sense that wealthy, successful business professionals are often frugal with personal spending.

When you learn a few lessons from frugal millionaires, you may reposition your thoughts and actions related to spending and saving. By mimicking their actions, you may witness improvement in your own personal wealth.

1. Be Value Conscious

Some people see frugality as buying the absolute cheapest products available. However, it does little good to buy cheap items that need to be replaced quickly. If you need to make a purchase, choose a product you can expect to get ample use out of.

It is better to pay a little more up-front for quality than to make a cheap purchase that requires multiple replacements.
Self-made millionaires often search for products that have true value, beneficial features and which they can use for a lengthy period. Focus on the craftsmanship and type of materials used in the product. You should read consumer reviews to find what issues others have had with the product. Research items rather than buying impulsively.

You also should avoid buying brand name items for the luxurious reputation of the brand. There is no value in buying a product based on the label. Regardless of the brand, always focus on value.

2. Avoid Debt at All Costs

Carrying debt is more expensive than many people think. It is a common belief that cost of debt equates to the monthly payment or the amount you originally financed. However, the actual cost of debt relates to the purchase price of the goods financed and the finance charges. Finance charges are assessed monthly, and sometimes, they can cost hundreds of dollars per month. This finance charge is the cost of debt, and it affects your ability to save and invest.

To avoid debt, you must save money and fund a rainy-day savings account. Once this account is financed, continue to save and invest. You cannot save if you splurge on unnecessary items, so try to avoid themat all costs.

In the business world, entrepreneurs face many setbacks and life lessons that some may view as failures. However, it is not reasonable to expect your business to grow without some shrinkage from time to time.

Just as business professionals must adjust to the punches and be patient rather than discouraged, it is also important for you to manage your finances with patienceand to be ready for setbacks.

Some debt may be essential, such as if you want to buy a house with a mortgage. However, spend the time saving for a large down payment rather than financing as much of the purchase price as possible. In addition, choose a modest house that is affordable and comfortable. When you take on debt, minimize the amount of debt as much as possible.

3. Do What Works for YOU

Maybe you dream big dreams to get rich, and you are ready to jump headfirst into your saving and investing efforts. But, it is not workable to make a huge financial change, such as by saving 30 percent of your income all at once. Start small, and plan to increase the amount that you are saving over time.

Visualize your wealth as a bucket. While you want the bucket to be full, you cannot expect someone fill it up. Instead, you need to place drops in the bucket yourself until is full. In addition, dipping into that bucket for splurges and unnecessary expenses will prolong the time it takes to fill it up.

When choosing investments, avoid unnecessary risks by making sure you understand what the investments are. Follow the sage wisdom of successful investors such as Warren Buffett. He kept his wealthfor over fifty years and his advice is to invest in what you know. Remember that any investments you are not knowledgeable about are riskier than those you may be comfortable with.

4. Stay Modest

The old saying “live below your means” may be worn out and trite, but it has staying power in the world of personal finance because it is a support pillar for financial independence. When you live up to or beyond your means, issues with limited savings and even increasing debt balances are common. The only way you will have moneyto save and invest further is to not spend it.

Many millionaires and billionaires still live below their means.

For example, Warren Buffett lives in the same home he purchased in 1958, and it is his only home. Mark Zuckerberg wears jeans and hoodies, and he drives around in a Volkswagen with a manual transmission. The founder of Ikea, Ingvar Kamprad, drives a Volvo that is several decades old. He also takes the bus around town and flies economy.

The bottom line is – you will never have money in the bank if you spend it.

My Final Advice

Even if you win the lottery, without proper management, your wealth will disappear. Develop mindfulness and discipline about managing your finances. Expand your knowledge through books and blogs if you need advice about managing or investing money.

Author Bio:

Michelle Laurey produces stories on finance, entrepreneurship, and productivity. She is a virtual assistant for a few SMBs. Making a few mistakes with loans and credit cards forced her to expand her financial literacy and change her perspective on money. Outside of work and her keyboard, she enjoys a good book, healthy food and bike rides.Reach out to her on Twitter.

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