“I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.”
– Bo Bennett
Self-publishing has been around for a long time, but the ease that technology adds to the process has changed the face of publishing forever, and the business of writing is filled with new opportunities and more challenges than ever before.
It’s also brought out something—different. There are two different camps of authors, with two distinct approaches to the industry. The groups have probably always been there, but as the number of people who can and do publish has risen, the divide has become more obvious and pronounced.