In one of my seminars, I make the blanket statement that publishing is not changing. It has already changed. The new paradigm is still working itself out in many ways, so in that sense, many things are still changing. But many more have already, and will never go back to the way they were before. Did you read that? Read it again: will never go back to the way they were before.

The Hachette-Amazon debate is a great distraction from the real truth here. So let me present it here for you simply, in a few points:

Hachette is right. Booksellers and publishers have every right to price their products (books) at whatever level they desire. Amazon is also right: booksellers and bookstores can choose to carry whatever books and products they like. They are under no obligation. In fact, many Indie and local bookstores boycott Amazon Published writers and self-pubbed titles printed by Create Space already. There’s no outcry over that inequity.

The debate is a distraction. Most readers don’t care any more who publishes a book or how, as long as the story or content is good. Writers and publishers are fighting for their literal lives and livelihood, many with no idea where the real battle is, raging and tilting at windmills.

Writers, it’s time to get back to work. Write more, not about the debate or the industry we all know has changed, but more books. Stories. The things your readers want.

Publishers, it’s time to adopt a new program. Many small presses have. Survival means you will follow suit. Pay reasonable royalties. Offer readers content at reasonable prices. And don’t snub, and ask authors to snub, the biggest retailer on the planet.