The number one issue with being a freelancer is discoverability. Of course, you are already treating your writing career like a business, but how do you market your work and get your name into the hands of the right recruiters? Truth be told businesses are looking for freelancers with your particular skills and areas of knowledge. You just need to find them, and they need to find you.
While there are advantages and disadvantages to the disruptive nature of the freelance gig economy, businesses are hiring more freelancers for more tasks. They look for freelancers in several ways, and just one of them is through the use of job boards.
The one thing we freelancers never have enough of is time: marketing is vital, but not wasting time is essential. Job boards and content mills like Upwork and Demand Studios are a waste of time for the most part since well-paying jobs are so few and far between. So are there any job boards that are worthwhile?
The answer is yes, but very few. Putting in an alert for a freelance writer on job sites like CareerBuilder and other similar sites will fill your inbox with job suggestions from car wash attendant to security guard, but few if any will be for writing positions or have anything to do with your particular skill set.
Here are a few places where the search can be worthwhile. You will still have to vet clients, but they are more likely to be professional and the kind of gigs you are looking for in the first place.
DISCLAIMER: Job boards and these sites do not take the place of good marketing of your freelance business.
When looking at job boards, Ebyline is what is referred to by Carol Tice of Make a Living Writing as a “move-up board.” You are expected to be more professional, and clients who come to the board expect to pay, and for the most part pay well, or at least better than an Upwork or worse, a Fiverr gig.
This is also a good place to find fill-in work when things are slow, or you just need a gig to tide you over to your next client payment. Jobs typically pay quickly, something relatively important to freelancers when they are just starting out.
Skyword is another “move-up mill,” and offers reasonable pay. For the most part, you will be creating branded content or other types of writing for the web. This is a place where you can potentially develop long-term relationships, and it is definitely worth being a part of.
As with any job boards, be sure to vet clients. There is nothing wrong with offering a free initial consultation, but don’t give away too much at the outset. Share your ideas in a more general way, and only get as specific as you need to to get hired. This is good advice for any job board, but especially more “content mill” like sites.
One of the better places to look for freelance gigs and to find other freelancers is LinkedIn, but if you have a strong profile, this can be a great tool for you. Since you are already using LinkedIn, it is a simple matter of upgrading to at least a Business Plus membership, and sharing your profile on their job board, ProFinder, designed to help businesses find the best local and regional freelancers.
This will cost you $59.99 a month, but it shows clients you are serious about your career. If you are going to make this move, be sure that your profile is complete, and that it includes all of your accomplishments and a job history. Ask your connections who know you for recommendations, and give them out as well.
LinkedIn can be a great place to showcase your skills and to find new clients, even using their regular job board. Due to the professional nature of the network, though, LinkedIn Profinder may be one of the best job boards currently out there.
There is a balance between working and marketing when you are a freelancer. You need to satisfy the needs of your current clients, but you also need to constantly develop new leads. Job boards, if used properly, can help you do that.