Make no mistake, if you are an author, you are in the digital marketing field. You need to market your work to as many places as you can.

One of the ways we have discussed here to improve Google ranking is through creating backlinks to your site from other sites. Here is a guest post from James Franklin about the role of infographics in digital marketing.

You, as an author, can use your book covers to create infographics about your series, your characters, or other aspects of your work, and share them with other websites who might find them useful. This is a simple way to earn links back to your site without creating a bunch of content. Here’s James’ take on infographics from the perspective of a digital marketer. And hey, the infographic is about gaming monitors. What writer doesn’t want one of those to game on after a hard day of writing?

For all of those in the digital marketing field, you all know how much of a task it can be to build links up to other sites to improve Search Engine Optimization. Why are they important? Because links are the number one thing you need to rank. By building up multiple backlinks, a site will move up on search engines like Google.

This post is about my favorite format of content: Infographics. Why are they my favorite? Because it’s one of the simplest ways to get links. Infographics mean link building doesn’t require you to type content all day long until your fingers ache. I have been using infographic’s to get my clients some great domain authority. Here’s why it works. Links are the reason for content marketing. It isn’t to “tell Google we know what we are talking about.”. It’s to get links. Links is what helps rank websites at the top of the SERPs. Good links are earned by providing good content.

Most people think that websites are pleading for guest posts since it is “free content” but that isn’t the case. I can ensure you that any large website that is considered an “authority” has a large group of staff dedicated to its content. They have staff that plan, review, edit, and scan it. Even a “free” guest post goes through several sets of hands the website employs.

Why do infographic’s get more views and more social media shares than a standard blog post? It’s because website visitors are often looking for simple answers in visual form. They often skim articles. That is why formatting is so significant. It’s imperative to have something that while informative is also fun, colorful, and a provides the information the searcher is looking for.

This infographic created by The Gaming Monitor has clear headings, a bold and clear structure, great content and is a great example of the type of infographic which sites need to be using to improve links and SEO rankings.