Author: Troy Lambert

GUEST POST: 7 Things Successful Solopreneurs do Every Day

Our Guest Post today is by Bruce Wahl. Bruce Wahl is an IT expert with years of experience. He covers all aspects of IT like programming, photoshopping and other effects. He has spent some time in the field of security and is still helping other companies with the same. In his free time, he loves to enjoy nature and his two German Shepherds. The digital revolution and surge in eCommerce have changed the face of the business world. For better or worse, standing out in an overcrowded market is a fine art. Solopreneurs abound in a wide array of niches...

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GUEST POST: 10 Tips for Writers: Identifying Your Target Audience

GUEST POST: The following is a guest post by Nicole Lewis, who is a professional blogger and freelance writer for Edubirdie. She prefers academic research and writing useful articles.  There are a variety of audiences for various types of writing. In order to sell your content, you need to identify the audience that will engage with and share your work. The ten writing tips below will help you to determine your target audience. Define your target auditory and market niche Your book could be about an archaeologist who uses an artifact to stop time. Then your content will interest fans...

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Business 101 for Writers: Production Part 4: Re-writing

Business for writers is a complicated topic, and so far we have covered several things, mostly related to writing, with brief notes on writer’s block (not allowed) and self-editing (does not work), but there is a step we must cover before we move on to the next step, which is editing. There are a couple of things every author needs to know about editing:  first, there are several types and each editor calls them by different names. What it really comes down to is a process that has four main steps, although there can be other smaller steps under...

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Choosing a Domain Name for Your Blog

When it comes to creating a blog or a website, your domain name is extremely important. While there are a host of other factors involved, your website name is the first way people will find you. Moment of truth? Most internet traffic comes from either search engines or social media, and your domain name affects both of those things. So as an author, or as a brand, you have a couple of choices when it comes to choosing a website name. Who You Are For some businesses or even authors, this is simple. For instance, troylambertwrites.com uses both my...

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Why a Freelance Content Strategist Would Have Saved Pepsi

Brands are increasingly abandoning ad agencies or acquiring them and forming in-house marketing and content creation departments in the name of efficiency and speed. Pepsi is no exception. At last year’s Cannes Lions Festival, president Brad Jakeman energetically talked up its decision to form a new in-house content creation arm, Creators League Studio. “Instead of five pieces of content a year, a brand like Pepsi needs about 5,000 pieces of content a year. Instead of taking six months to develop an ad, we have six hours or six days. And instead of it costing $2 million, it needs to...

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