Author: Troy Lambert

How to Market a Carpet Cleaning Company Online

It’s easy to believe that online marketing is only for online businesses while brick-and-mortar businesses, or those servicing people in their home, must focus on other ways of attracting clients. However, the reality is that inbound online marketing is just as effective for large online businesses as it is for the small hyperlocal ones. It’s all about how you utilize the tools available to you to attract people to what you offer via Search Engines. Our very own carpet cleaning company in Ottawa, 1CleanAir, is a prime example of this technique. We found that there was a greater ROI...

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Writing as a Business: EBook Distribution Options

Now that we have talked about the Amazon exclusive vs. wide distribution options, we need to talk about the options besides Amazon. What do we mean, exactly by wide distribution? How do you get your books on all of those different channels? It sounds like a daunting task. It can seem like it at first, and there are services that will actually do that work for you as well. You can use services like Smashwords, Draft2Digital, or Pronoun. These are called aggregate publishing platforms, and they will handle the distribution of your eBooks either for a fee or a...

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Writing as a Business: Wide Distribution vs. Amazon Exclusivity

Smashwords challenged the publishing industry when Mark Coker launched it in 2007. By 2010, the company was profitable, and was distributing books not only on its own website, but through partnerships with Apple, Barnes and Noble, Kobo, and Sony. Apple was also in the self-publishing game, and Amazon offered Kindle Direct Publishing options to authors starting in 2007.  Apple was the first to offer authors a 70% royalty under certain conditions, and Amazon KDP soon followed. Compared to traditional deals which often offered print royalties from 4-7% to new authors, this was a big deal. Then Amazon, as per...

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3 Things to be Thankful for During Construction Season

In the Northwest corner of the United States, we have four seasons. We love them all, almost. These are not the seasons you were taught in school. They are fall, winter, spring, and construction season. That’s right. The fourth season, known in some places as summer, is marked by orange cones, hard-hat wearing shovel leaners, and flashing yellow lights that mean one simple thing: you’re not going anywhere fast. From “Lane Closed Ahead” to “Flagman Ahead, Expect Delays” the signs decorate the sides of nearly every road. The winters are hard, and the time to repair the damage such...

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Innovative Ideas to Help You Start a Successful Reseller Hosting Company

With the Net becoming a major source of direct and indirect income, web hosting is an integral part of the Web’s economic potential. As an aspiring entrepreneur, you can take advantage of the opportunities that reseller hosting plans offer and cement your place as a savvy and successful online investor. This option allows you to venture into this industry without needing to invest heavy fortunes and possess extensive online experience. But what is the guarantee that your baby investment will succeed? Are there any ideas that can inspire you to success? To get the answers to these critical questions,...

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