Author: Helen Eagleton

6 Mistakes Brands Should Avoid on Social Media

Using social media for marketing purposes appeals to numerous businesses because of the large number of daily users that log into popular social networks. Unfortunately, many brands have a hard time converting their media presence into new leads and sales. Many of them make mistakes that result in damaged reputation and even loss of customers. However, you can improve your chance of success on social networks by being aware of common blunders some of those businesses make and learning how to avoid them. Here are five mistakes you should avoid in order to maximize your benefit from social media....

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7 Useful Skills That Every Entrepreneur Needs

To successfully launch and grow a company, an entrepreneur needs a unique skill set as well as ample knowledge and patience. Almost every startup has its ups and downs, and very few follow a straight, upward path to profitability. If you want to increase the likelihood that your new startup will be successful, consider nurturing and refining these specific skills that can serve an entrepreneur well. Ambition To succeed with your startup venture, you need to have an ample supply of ambition to combine with your talent and vision. Ambition can give you the drive to work harder and...

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4 Tips for Writing a Professional E-mail and Increasing Your Response Rate

Typical email inboxes contain an overwhelming number of messages from myriad sources. As a result, for any recipient, professional emails can get lost amidst a sea of newsletters, social media alerts, personal messages, and spam. In other words, to get the attention you deserve, you must craft messages in ways that stand out. Otherwise, you risk having your emails ignored, overlooked, automatically deleted or filtered as spam by their intended recipients. Although such a daunting task might seem almost impossible, you can increase your email response rates by using the following tips. 1. Make Sure to Be Well Prepared...

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How to Deal with Work-Related Stress

Many individuals feel at least a moderate level of stress while at work, and some feel overwhelming levels of tension and anxiety in the workplace that actually affect their health and their ability to focus on their tasks. As a business owner, it is important to understand how stress can negatively affect your business’s overall level of success. By doing so, you may determine that you need to actively look for signs of stress in your employees and actively foster a less stressful work environment. How Does Stress Affect the Workplace Stress may affect your business in many ways...

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Your Life is Stuck in a Rut? Here is How to Get Out

You know you’re in a rut when things feel meaningless and you start wondering about your life. Maybe your job is unsatisfying or your relationship has stagnated, or perhaps you just have not reached your full potential. The good news is that admitting you’re in a rut is the first step toward making changes. Let’s look at six way you can get out of that rut! 1. Explore Your Job Options A dead-end job is one where you feel unhappy regardless of salary or any other circumstances in the workplace. If your job no longer challenges you, or you...

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