Author: David Kirby

GUEST POST: How to Market Yourself as a Writer and Build an Audience

Succeeding as an author on the internet is predicated on the ability to adequately market yourself and your work. You may write the best eBook on the market, yet lacking the ability to craft an equally compelling “pitch” will seriously hamper the likelihood of anyone reading or purchasing said eBook. All works must be compelling in both presentation (headline, cover, etc) and content (article, video, etc). The quality of your presentation will determine whether someone picks up your book or clicks on your link. Terrible content with great presentation will attract curiosity but will not create or retain fans. Great content with terrible presentation (see: marketing) will struggle in obscurity but could still build a small loyal following. In order to connect your work with potential readers and consumers, focus on three primary goals: Make a great impression Promote engagement Demonstrate long-term value If you are an online publisher who writes articles or columns, your first impression to readers comes via an attractive headline. Great headlines attract views. Compelling content engages readers. Together, these components demonstrate value and results in social shares. Attract an Audience You only have a split second to make an impression. According to Copyblogger, “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” If you’re writing online, that great impression can be crafting a...

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