Month: January 2017

What Do You Know About That?: The Myth of Writing What You Know

If writers only write what they know, the world, and their writing, will be very boring spaces. Well, with a few exceptions. Like many writers, I had a series of “careers” and a diverse education before I figured out a way to write for a living. I’ve described before how I do other things than just writing: editing, formatting, and other tasks, most of them relating to publishing. They all have one thing in common: writing about them is boring except to other writers. So as an author, what do you write about? I mean, they say write what...

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Digital Marketing for Authors: Infographics

Make no mistake, if you are an author, you are in the digital marketing field. You need to market your work to as many places as you can. One of the ways we have discussed here to improve Google ranking is through creating backlinks to your site from other sites. Here is a guest post from James Franklin about the role of infographics in digital marketing. You, as an author, can use your book covers to create infographics about your series, your characters, or other aspects of your work, and share them with other websites who might find them useful. This is a simple way to earn links back to your site without creating a bunch of content. Here’s James’ take on infographics from the perspective of a digital marketer. And hey, the infographic is about gaming monitors. What writer doesn’t want one of those to game on after a hard day of writing? For all of those in the digital marketing field, you all know how much of a task it can be to build links up to other sites to improve Search Engine Optimization. Why are they important? Because links are the number one thing you need to rank. By building up multiple backlinks, a site will move up on search engines like Google. This post is about my favorite format of content: Infographics. Why are they my...

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Guest Blogging: An Ultimate Guide for Writers

As a writer, you are encouraged by many to include blog tours as a part of your platform building and marketing strategy. Why? There are two really good reasons, but the second one is often lost on authors. Building Your Audience The first reason is that you are building your audience, introducing yourself to new readers, reviewers, and other bloggers. (You do have your own blog, right?) If not, there are many guides on how to get started blogging as a writer. Read them, follow the steps, and come back when you are done. Why do you need your own...

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